Field Marketing Specialist

Cresco Labs • Columbus, OH

20h • $65,000 - $75,000 • Hybrid

About The Position

As we scale into new markets and deepen our presence in key states, we’re strengthening our field marketing structure with the addition of a Field Marketing Specialist (FMS). In this role, you will bridge the gap between execution and impact. The FMS role is designed to enhance in-store performance, Paid Media ROI, and team management in our core market of Ohio . This position will be both in accounts , building strong relationships , and working remotely to push broader marketing efforts in the state . Th is role will be responsible for BFR management, KPI refinement , and cross-functional alignment.

Requirements

• Bachelor’s Degree or equivalent work experience.
• 4-6 years’ related industry or marketing experience.
• Local travel ~50-70% including occasional nights and weekends.
• Knowledge of cannabis, trends, and industry preferred
• Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased loyalty.
• Ability to coordinate efforts with distributor personnel including orders, delivery and merchandising support.
• Candidates must be familiar with on/off premise marketing initiatives.
• Familiarity with local market trendsetting accounts.
• Strong problem-solving, time management, and organizational skills.
• Skilled at multitasking with and ability to meet deadlines.
• Computer literate with proficiency in Microsoft Office Suite.
• Flexibility to support neighboring markets for Cresco Wholesale House of Brands

Responsibilities

• Ability to lead and coach Brand Field Representatives, manage account support plans, and conduct field rides
• Oversee BFR’s capture of several marketing execution metrics: ISA’s, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input
• Create meaningful Monthly Recaps with unique market insight shared with sales, brand, and field leads
• Drives consistency and high-quality execution of in-store and out-of-store activations
• Aggregate and analyze KPI data to identify trends by rep, market, and account
• Enforce territory support planning in your market(s) by activity and account tier, and type
• Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers’ in-store outcomes (menu presence, sell-through, and revenue results)
• Identify high-performing retail locations for future investment and retail media pilots
• Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring best impact
• Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Region leadership Review meetings
• Share knowledge of wholesale retail ecosystems and competitor activity
• Provide retailer-level feedback loops to inform optimized programming, competitive activity, and pricing/promotion shifts
• Align with Sales, Trade, and Brand to support a holistic retail strategy
• Be an expert in state cannabis regulations
• Complete all administrative responsibilities in a timely and accurate manner.
• Maintain proper records for all expense reports with receipts, and ensure they are completed on time
• Ensure BFRs submit timely and complete expense reports, field reports via Repsly, and Monthly Market recaps
• Manage storage units, inventory tracking, and distribution of field materials and trade assets
• Support onboarding and training of new BFRs within the assigned regions
• Maintain compliance with company SOPs, HR guidelines, and state-level regulatory requirements
• Support internal audit readiness for KPI tracking by maintaining clean documentation of field activities
• Participate in region field team meetings and cross-functional check-ins with Sales, Brand, and Paid Media teams.

Benefits

• Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D.
• We also offer eligible employees paid holidays and paid time off.
• Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level