About the position
It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth - with marketing playing a critical role. The Financial Writer turns our wide investment expertise and deep knowledge of financial markets into compelling insights for the institutional, wealth and intermediary client segments. Reporting to the Head of Content Strategy and Communications, the writer will collaborate with our investment experts, client marketing managers and distribution teams to deliver content that supports our strategic marketing goals and provides actionable insights to the right audience for use in driving engagement and brand awareness within our marketing campaigns. As a content strategist and creator in the asset management industry, the writer will bring thought leadership insights to life, effectively adapting narratives from long-form through micro-content, including commentary, insight and research papers, e-books, flip-books, web articles, videos, infographics and more. As a strong strategist, the writer will be adept at innovating topic ideas and executions based on campaign goals and aligned to product and capability business strategy. With technical knowledge, and understanding of the nuances of these client segments, they can participate in discussions with investment and product leaders to flesh out topic outlines, while partnering with sales leaders to understand business and client needs and bringing the creativity to innovate packaging and narrative development.
Responsibilities
- Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, insight papers, e-books and research papers
- Partner with the head of content marketing on the development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm's strategic goals
- Execute timely, concise and actionable content on deadline and within budget
- Generate compelling ideas for content that align to marketing and business goals and highlight the value and differentiators of our investment solutions
- Develop partnerships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
- Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness
- Tailor content for our institutional, wealth and intermediary client segments, with a growing understanding of the sophistication level and nuances of each audience
- Manage multiple projects simultaneously for timely, high-quality output
- Communicate content plans and results to stakeholders
- Provide insightful, data-informed recommendations to maximize impact of content across promotional channels
- Keep abreast of developments in financial markets to ensure that content is relevant for our audiences
Requirements
- Bachelor's degree, preferably in finance, marketing, journalism or other writing-focused area of study
- 5-7 years of experience in content marketing and investment thought leadership writing for an investment manager
- Strong interpersonal skills and ability to help influence stakeholders in relation to content marketing strategy and best practices
- Demonstrated experience collaborating with stakeholders across marketing, investments, sales and product teams
- A strong understanding of financial markets, investment products and data sets and economic concepts
- Ability to translate concepts into visual infographics stories
- Deep experience with marketing equity, fixed income and alternative asset classes and across mutual funds, interval funds, ETFs and Custom SMAs
- Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
- Strong editorial judgment to ensure appropriate content and messaging for external audiences
- Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
- Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
- Strong problem-solving skills and collaborative work style
- Ability to use data to increase usage/effectiveness of content and suggest strategy shifts
- Understanding of the US and International regulatory requirements/regulations
- Driven, self-motivated, high-performing mindset
Benefits
- Comprehensive benefits package including retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts and disability)
- Paid time off
- Parental and caregiver leave
- Life & accident insurance
- Other voluntary and well-being benefits
- Discretionary bonus program that may include an equity component
