FLEX Director, Integrated Marketing Planning

Marriott•Bethesda, MD

3d•Hybrid

About The Position

This is a temporary position. The FLEX Director of Integrated Marketing supports strategic planning and coordination for the Global Marketing team. This role, in close collaboration with the Marketing Strategy team, will support development of a global marketing strategic plan that aligns enterprise objectives and global marketing sub-objectives (e.g., Marriott Bonvoy and Brand consideration). To implement and execute on the global marketing strategic plan, this role will support marketing investment planning in collaboration with Marketing Strategy and Finance. In addition, this role stewards marketing communication, integration, and alignment among Global and Continent Marketing teams. They will support content development and orchestration of key global marketing forums that bring together marketing leaders to align on strategy, priorities, and performance.

Requirements

4-year degree from an accredited university in Business Administration, Marketing or related major
7+ years in the marketing or hospitality industry, demonstrating a pattern of exceptional performance
Demonstrated ability to progress cross-discipline projects and communication through highly matrixed organization
Strong analytical and problem-solving skills with the demonstrated ability to identify and implement process improvements
Experience facilitating large-group meetings and developing executive-ready presentations & reports
Exceptional skills in PowerPoint and Excel

Nice To Haves

Masters in Business Administration (MBA)
Experience with SharePoint, Workfront, Smartsheet, Power BI, Tableau, ThinkCell, and other tools and platforms
Experience reviewing and drawing insights from financials and marketing performance reports
Demonstrated ability to prioritize and manage multiple projects from start to finish
Demonstrated ability to deliver results when faced with complexity and ambiguity

Responsibilities

Creates global view of marketing investment aligned to strategic pillars and priorities using inputs from Global and Continent Marketing leaders, in partnership with Marketing Financial Operations and Finance teams
Collaborates with Marketing Strategy on the development of Global Marketing’s annual priorities, business objectives, and KPIs, including working sessions with Global Marketing leaders and teams to inform development and reporting of goals, deliverables and workstreams.
Supports Senior Director in overseeing annual strategic planning process with Global and Continent Marketing teams to develop and drive alignment around priorities for the year ahead (i.e., focus areas based on marketing strategy, development of forward-looking marketing capabilities) in support of broader corporate objectives.
Supports process to ensure cross-functional alignment/buy-in on annual priorities and dependencies (e.g., with Digital team, Loyalty, Cobrand credit cards, etc.)
Leads ad hoc cross-continent marketing projects that are identified by Global and Continent Marketing leadership as critical to driving improved business impact.
Develops supporting tools, including meeting forum agendas, templates, and other inputs for deliverable execution
Works with continent marketing counterparts to create annual marketing summaries shared with international owners.
Achieves buy-in on key projects and budgets requiring approval across Senior Marketing and Continent leadership.
Partners with Senior Director to lead ongoing alignment of Global/HQ and continent marketing leadership including identifying appropriate forums for alignment, cadence of meetings and key marketing issues/topics for discussion/alignment.
Supports content development and management of ongoing alignment forums for Global & Continent Marketing leadership, including weekly meetings, 2-3x annual in-person leadership conferences, and marketing investment governance forums.