Food & Beverage Marketing Manager

About the position

Reporting to the National Director of Marketing, the Food & Beverage Marketing Manager executes digital and traditional marketing strategies for our culinary venues and food & beverage offerings, as well as supports the marketing strategies of all departments and restaurant outlets. This Marketing Manager role works closely with Restaurant Operations, Revenue Management, Culinary Teams, and Groups/Events Departments. The Food & Beverage Marketing Manager will collaborate with the Director of Marketing to execute annual food & beverage marketing plan and strategy.

Responsibilities

• Develop and manage a Digital Roadmap for assigned restaurant portfolio ensuring all digital customer experiences are optimal for guest retention, conversion and customer acquisition.
• Manage insertions of needed new brand development projects with project management and National Director of Brand & Creative within prescribed timelines/deadlines.
• Plan and execute a global (or regional) plan for assigned food & beverage outlets and constantly refine its digital strategy.
• Clearly and effectively communicate plans and findings to senior leadership and team members.
• Create a full marketing calendar to follow action items/goals throughout the year (12 months) for all F&B outlets.
• Support the development of digital marketing strategies, communication and interpretation of results when applicable.
• Focus on meeting objectives and detailed marketing initiatives across digital brand channels for given restaurants and F&B outlets.
• Work alongside Revenue & Operations Teams to identify need periods & marketing strategies to drive traffic during soft periods.
• Demonstrate ability to recommend and collaborate with additional digital resources.
• Distribute and interpret monthly analytic reporting of all F&B marketing activities.
• Execute special offer packages/promotions and digital campaigns to drive restaurant bookings and increase average check based on demand and need periods.
• Oversee internal and external communications for F&B outlets.
• Oversee project management of creative requests including the communication of requirements, timelines, expectations and deliverables for given restaurants.
• Coordinate with F&B Operations department for menu updates, chef specials, and any seasonal promotions or changes in dining venues.
• Coordinate any property updates/requirements to ensure up-to-date media for all F&B outlets.
• Contribute content ideas and develop marketing initiatives for restaurant websites and social media channels.
• Responsible for building, editing and proofing accurate content on restaurant brand websites.
• Ensure restaurant content on digital channels is accurate and up to date, including menu updates, hours of operation, and special events.
• Organize and streamline content requests from multiple properties and stakeholders throughout the company.
• Manage and optimize restaurant profiles on reservation platforms such as OpenTable, Resy, and Tock.
• Create compelling copywriting for restaurant marketing materials, promotions, and digital campaigns.
• Implement and manage SMS marketing campaigns to drive repeat visits and special event attendance.
• Develop and execute neighborhood-focused marketing strategies to build local customer base.
• Manage direct mail campaigns targeting specific demographics and geographic areas.
• Provide presentation development support.
• Function as the first line of support for junior marketing team members.
• Serve as the SME when it comes to campaigns (signature events and other), platforms (CMS Admin / Blog), online reservation systems, and other F&B marketing tools.
• Be responsible to work with Director of Advertising to create collaborative budgets for campaigns and test new paid outlets based on performance.
• Complete other duties assigned, to include but not limited to other entities requiring food & beverage marketing support.

Requirements

• College degree preferred
• 5+ years of experience in Marketing. Restaurant/hospitality marketing position required
• Demonstrated experience in restaurant marketing and promotional campaign development
• Strong understanding of restaurant operations and revenue strategies
• Experience with restaurant reservation systems (OpenTable, Resy, Tock, etc.)
• Knowledge of POS systems and their marketing capabilities and integration points
• Proven experience in SMS marketing campaign development and execution
• Experience in neighborhood/local marketing strategies and community engagement
• Track record of successful direct mail campaign management
• Strong copywriting skills for menu descriptions, promotional materials, and digital content
• Excellent communication skills, both verbal & written
• Proven track record developing & implementing marketing strategies across a variety of channels with actionable goals
• Excellent cross-functional management skills and problem-solving a plus
• Experience in digital marketing for restaurants and F&B concepts
• Familiarity with all types of digital tactics and their usage (e.g. -- Facebook Ads, Google Ads, Email Marketing, Content Marketing, etc.) in order to formulate cohesive marketing plans based on the feasibility of individual use
• Work effectively in a fast-paced environment, managing various projects simultaneously
• Prioritize and manage time in an effective and efficient manner
• Must be detail oriented
• Must be personable, well spoken, organized, diplomatic, and sincere
• Be creative -- think outside the box and produce and contribute new ideas
• Innovative mindset for developing programs to drive incremental business during soft periods
• Ability to reflect brand identity and style across all projects and marketing materials

Benefits

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
• Advancement & development opportunities
• Community Involvement Programs