Forecasting Manager

TruGreen•Nashville, TN

1d•$79,175 - $131,958

About The Position

The Growth Finance & Operations Business Partner provides financial guidance and high-quality decision support for Marketing Leadership. This role demands the ability to think broadly and strategically as well as tactically and analytically. He/She will support the development and achievement of Marketing’s financial and strategic goals, leading financial input into marketing strategic planning, media spend optimization, and customer acquisition processes.

Requirements

Bachelor’s degree in finance, accounting, business, or a related quantitative analytical discipline
5 - 10 years of experience in finance, ideally specifically supporting Marketing, E-commerce, or Growth functions. Experience must include proactively identifying business challenges, evaluating customer acquisition and retention data, and presenting financial information to executive stakeholders.
Strong analytic, organization, and problem-solving skills which allow for strategic data interpretation versus simple reporting.
Ability and desire to translate complex financial concepts to individuals at all levels, including finance/operations managers and non-finance/operations managers.
Actionable Insights: Transforming marketing data into key insights to better diagnose and forecast customer acquisition performance, identify opportunities for spend efficiency, and drive sound business decisions.
Communication: Ability to effectively communicate, interpret, and explain complex financial trade-offs (e.g., brand spend vs. performance spend) to all levels of the organization.
Project Management: Strong organizational, project, and process management skills.
Detail-Oriented: Exceptional attention to detail and quantitative analytical skills.
Collaboration: Ability to operate independently and collaboratively within a fast-paced team environment.
Technical Proficiency: Advanced Excel skills and experience with financial planning software; familiarity with Power BI and Marketing Analytics tools (e.g., Google Analytics, CRM data) is a plus.
Modeling: Ability to assimilate broad source data into marketing attribution and media mix models.
Reporting: Ability to write standard reports that clearly communicate findings, methodologies, and ROI projections.
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.

Nice To Haves

Pricing experience (management and analysis) is a plus.
MS/MA/MBA or CPA preferred.
Familiarity with Power BI and Marketing Analytics tools (e.g., Google Analytics, CRM data) is a plus.

Responsibilities

Performance Optimization: Identify business issues and execute solutions to improve marketing ROI and overall financial performance.
Strategic Communication: Provide support to the growth and brand teams by applying advanced technical skills to effectively communicate the financial impact of marketing campaigns.
Financial Insight: Produce and oversee production of insightful analyses regarding Customer Acquisition Cost (CAC), Lifetime Value (LTV), and marketing attribution models.
Pricing & Promotion: Analyze profitability of various marketing channels and TruGreen product lines; contribute financial rigor to pricing decisions, promotional discounts, and special offers.
Forecasting: Produce forecasts and statistical reports that align marketing spend with the achievement of the company’s annual operating plan and long-term financial goals.
Metric Management: Oversee the maintenance and reporting of marketing-specific operational metrics (e.g., ROAS, conversion rates) and provide complex profitability reporting.
Strategic Recommendations: Interpret financial and marketing results to identify leading practices, drive data-driven decision-making, and supply strategic recommendations to the CMO and Finance leadership.
Cross-Functional Leadership: Work across the organization to drive alignment between Marketing, Sales, and Finance in the strategic planning process.