Franchise Recruitment Manager

Inspire•Atlanta, GA

3d•Onsite

About The Position

The Franchisee Recruitment Manager is responsible for Inspire’s franchisee recruitment strategy for new and existing franchisees generating a consistent pipeline of potential growth opportunities. This includes, but is not limited to, integrated frachisee recruitment marketing, vetting and qualifying leads leveraging technology tools, and working cross-functionally with the development and communications teams. Work Location: Atlanta Global Support Center – Atlanta, GA Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.

Requirements

Minimum of 5-7 years of professional experience
Minimum of 2 years franchise recruitment experience
Restaurant franchisee recruitment experience
Restaurant franchisee sales experience
Event logistics and management
Organized and methodical with strong attention to detail
Ability to multitask and adapt quickly to changing priorities
Working knowledge in Excel and Power Point
Excellent written and verbal communication skills
Experience with a Mac and Apple software applications

Nice To Haves

Salesforce CRM knowledge

Responsibilities

Franchisee Recruitment Create, implement, and maintain franchisee lead generation and recruitment strategy and processes
Identify new, and grow existing franchisee recruitment channels (targeted marketing campaigns, industry channels and events, etc.)
Initiate, plan, and execute Inspire-led franchisee recruitment events and discovery days
Manage logistics and budgets for approved franchisee trade shows and brand conferences, conventions, owners’ meetings, etc.
Develop and maintain franchisee recruitment and lead generation performance metrics and reports (funnel ratios, CPL, CPS, lead source data, etc.)
Lead Evaluation and Qualification Identify and pursue franchisee lead pathways to nurture potential relationships focused on growing quality leads pipeline
Design, create, and maintain franchisee lead scoring to adequately evaluate and qualify leads
Establish and implement lead intake forms for websites, events, and marketing efforts, ensuring tracking capabilities (UTM parameters), are in place for ROI
Work with Franchise Development team to ensure criteria for evaluation of leads is aligned to brand objectives and goals
Work with Systems and Operations Manager to implement lead scoring and tracking in CRM
Marketing Assets Create and maintain franchisee recruitment marketing assets – collateral, advertising, etc.
Establish and maintain a repository of Inspire franchisee success stories and case studies to leverage in targeted marketing channels
Support Inspire’s growth narrative related to development and franchisee success
Miscellaneous Provide assistance with ad hoc projects as directed