Freelance Copywriter

Supergoop!•New York, NY

About The Position

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™ Join our dynamic team as a Freelance Copywriter, where you'll play a pivotal role in crafting compelling messaging for product launches and seasonal marketing campaigns. You'll develop engaging content for social media and other channels, ensuring our brand voice resonates with our audience.

Requirements

Proven experience in copywriting or content creation, particularly for social media
Strong understanding of SEO best practices
Excellent writing, editing, and proofreading skills
Ability to generate creative ideas that align with brand standards
Familiarity with the beauty industry and current trends
Strong analytical skills to interpret performance data and make informed decisions
Attention to detail and commitment to maintaining high-quality standards
Effective communication and collaboration skills

Responsibilities

Deliver campaign messaging for product launches, seasonal marketing moments, and more
Write weekly Instagram stories and create unique content series for social channels
Ideate engaging and on-brand social graphics that tap into current cultural trends
Utilize SEO best practices to optimize copy and attract new visitors
Create and adapt copy for retail executions, including in-store fixtures, signage, takeaway cards, and supporting graphics
Identify opportunities for brand growth across various messaging channels such as social media, blogs, web, paid ads, and emerging media
Assist in creating content guides to ensure consistent messaging across platforms
Analyze performance reports to identify trends and opportunities for content optimization
Uphold Supergoop! brand standards and adhere to AP style
Proofread work to maintain a high standard of excellence
Bring passion and enthusiasm to work, along with a deep personal knowledge of the beauty industry