About the position
The Functional Marketing II position at Amazon.com Services LLC in Santa Clara, CA, involves managing the full life cycle experience for Multi-Channel Fulfillment (MCF) customers through email marketing. The role includes building strategies, implementing roadmaps, and managing multiple email campaigns. The candidate will work closely with content, product marketing, and business teams to enhance seller experience and drive business metrics. Responsibilities also include optimizing customer engagement through email based on seller insights, building customer segments, and delivering insights through data analysis. The position requires the creation and management of a monthly email content calendar, monitoring campaign performance, and developing A/B testing to improve email effectiveness. Collaboration with marketing and business stakeholders is essential to achieve key business goals.
Responsibilities
- Responsible for the full life cycle experience for MCF customers on the email channel, including building the strategy, implementing the roadmap, and managing multiple email campaigns.
- Work closely with content, product marketing, and business teams to improve seller experience and empower business metrics.
- Own overall customer experience and engagement through email and optimize based on sellers insights and analysis.
- Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral re-targeting.
- Create and manage monthly email content calendar for MCF business.
- Proactively monitor, track, and analyze campaign performance.
- Develop high-impact A/B testing to improve email performance and continually improve performance.
- Collaborate with marketing and business stakeholders to deliver key business goals through email.
Requirements
- A Master's degree or foreign equivalent in marketing, communication management, business, or a related field and 1 year of experience in the job offered or related occupation.
- Alternatively, a Bachelor's degree or foreign equivalent in marketing, communication management, business, or a related field followed by 3 progressively responsible years of experience in the job offered or related occupation.
- 1 year of experience in digital marketing, brand marketing, or performance marketing.
- 1 year of experience with enterprise marketing automation tools (i.e. Pardot, Marketo, Eloqua), or email tools.
- 1 year of experience with customer segmentation, profiling, and targeting.
Benefits
- Sign-on bonus
- Restricted stock units
- Full range of medical benefits
- Financial benefits
