General Manager, Frame

CoinTracker

4d•$235,000 - $270,000

About The Position

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Learn more about our mission, culture, and hiring process. Some things we’re proud of 🛠️ Building foundational tools in the cryptocurrency space 📄 Over 1M tax forms generated 💲 $250B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market) 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap 🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x] 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret 🌴 Awesome benefits Your mission Enable world-class financial and tax planning for everyone. tl;dr You’ll run a startup within a startup, managing a small, highly motivated team towards product-market fit for an AI-powered financial planning and tax product.

Requirements

Impact: Demonstrated ability to drive outsized business impact
Mission alignment: Hungry and motivated about giving everyone access to world-class financial planning through AI
Trust: Say what you believe. Do what you say
Communication: Able to clearly talk about the details and also zoom out to the bigger picture
People leadership & culture: Has built and led a small, high-performing cross-functional team. Low ego, high trust
Product vision & 0→1 execution: Has taken something from nothing to paying customers. Knows how to find product-market fit
AI native: Deep fluency with AI tools and AI product development. Understands what AI can and can't do today
Business ownership & GTM: Has owned revenue, growth, or P&L for a product or business. Thinks like a business owner
Founder or early employee at a startup, with hands-on experience building a product and growing a business
Demonstrated 0→1 and 1→n product chops
People leadership across functions (doesn't need to be a large team, but needs to span engineering, operations, or similar)
High agency, low ego, builder mindset
Strong AI fluency

Nice To Haves

Fintech or financial planning domain experience
Technical or AI/ML background
Consumer product experience
Experience with product-led or content-driven growth
Based in the San Francisco Bay Area

Responsibilities

Product: Own the roadmap and drive toward product-market fit. Talk to customers daily. Decide what to build, what to cut, and what to test
Leadership: Manage the existing team (2 AI engineers, 1 CPA, 1 CFP). Hire and scale the team. Set operating cadence, culture, and accountability
Growth: Own customer acquisition strategy. Build and iterate on growth motions: product-led growth, content, social, network, and partnerships. Own pricing and packaging
AI product development: Work with engineers to improve AI agent quality, reduce human-in-the-loop dependency, and prevent hallucinations in financial advice
Business operations: Own the Frame P&L; set goals, track metrics, and report to the CEO. Make resource allocation and investment decisions
Customer experience: Own NPS, retention, and support quality. Ensure every customer feels like they have a world-class financial planning experience