General Manager, New Products

Greenlight Financial Technology • Atlanta (Remote Friendly), GA

3d • Hybrid

About The Position

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. We are looking for a General Manager, New Products to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Margins, Payback, etc.). This individual contributor role reports directly to the Chief Product & Marketing Officer, blending strategy, operational rigor, and hands-on execution within a fast-growing tech environment.

Requirements

• 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands.
• Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams.
• A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment.
• Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences.
• Strong technical and analytical proficiency to define KPIs and requirements in collaboration with Engineering and Data leadership.
• Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners.
• You have a track record of scaling consumer tech, especially hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+).
• You thrive in high-growth agile environments.
• An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy.
• Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results.
• Excited to roll up their sleeves with teams and do what needs to be done.
• A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders.
• Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results.

Nice To Haves

• Experience in family tech is a a plus.

Responsibilities

• Define, own, and execute the comprehensive GTM strategy for new products, including establishing key milestones, success metrics (revenue and adoption targets), and clear execution plans.
• Guide, inspire, and align a multidisciplinary project team across Product, Marketing, Design, Engineering, and external agencies to ensure seamless execution and authenticity across all touch points.
• Cultivate and manage high-impact partnerships with external agencies, serving as the primary bridge to executive leadership to translate business objectives into measurable growth results.
• Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization.
• Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.
• Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering remains relevant and differentiated.

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed