General Manager TPD Marketing

Casio Inc. • Jersey City, NJ

7d • Hybrid

About The Position

Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.

OVERVIEW

The General Manager, TPD Marketing leads our brand, communication, and merchandising initiatives within the Timepiece division. Executes a marketing strategy that enhances our brand presence, drives consumer engagement, and accelerates growth in the US market.

Requirements

• 15+ years of progressive marketing experience in luxury fashion, jewelry, or timepieces, with proven leadership at the executive level.
• Deep knowledge of the fashion luxury landscape, with expertise in consumer behavior, cultural trends, and market dynamics.
• Strong expertise in brand building, global communications, digital marketing, and social media strategy.
• Demonstrated success working closely with direct-to-consumer (D2C) businesses, driving both brand equity and commercial performance.
• Exceptional leadership, communication, and relationship-building skills.
• Knowledge of business operations involving AI and machine learning

Responsibilities

• Develop and articulate a clear brand vision, ensuring consistency across all channels and consumer touchpoints.
• Lead global brand positioning to strengthen desirability, cultural relevance, and differentiation in the luxury watch market.
• Oversee brand identity guidelines and ensure all marketing initiatives reflect the brand DNA.
• Create data driven initiatives, analytics and performance metrics to ensure the brand is optimized at top positioning at all times.
• Drive integrated communication strategies, including PR, digital, social, events, sponsorships, and partnerships.
• Build compelling narratives that highlight craftsmanship, innovation, and heritage while engaging new generations of timepiece enthusiasts.
• Serve as brand spokesperson and ambassador, cultivating strong direct relationships with media, influencers, and industry partners.
• Ensure flawless end to end customer journey across all channels, with emphasis on building customer loyalty via NPS metrics
• Partner with product development, retail, and direct-to-consumer (D2C) channels to shape a cohesive merchandising strategy that reflects consumer insights and market opportunities.
• Translate product stories into compelling in-store, digital, and omnichannel experiences that strengthen the customer journey.
• Ensure marketing and merchandising efforts are aligned to drive sell-through, strengthen category leadership, and maximize profitability.
• Oversee the development and execution of innovative digital and social media strategies that build brand desirability and consumer engagement.
• Partner closely with e-commerce and D2C teams to drive traffic, conversion, and loyalty across digital platforms.
• Leverage analytics and consumer insights to optimize campaigns and enhance the luxury online shopping experience.
• Build a brand that is seen as a standalone in positioning with no competition based on product pricing and distribution.
• Maintain buzz worthy PR exposure, create trends that inspire are adopted and followed by customers
• Lead and inspire a high-performing marketing team, fostering creativity, accountability, and cross-functional collaboration.
• Collaborate with sales, retail, e-commerce, and product teams to ensure aligned go-to-market strategies.
• Manage marketing budgets with an emphasis on ROI and long-term brand building.
• Thrives in a multicultural dynamic work environment and can easily adapt and execute directives provided by HQ
• Will oversee Strategic Events team (who support all divisions).

Benefits

• Health Coverage: High-quality medical, dental, vision, and prescription drug plans
• Retirement Savings: 401(k) plan with employer matching contributions
• Time Off: Generous paid time off to relax and recharge
• Insurance Options: Life, legal, pet, and supplemental insurance plans
• Mental Health Support: Access to virtual and in-person counseling for individuals and families
• Education Support: Tuition reimbursement to invest in your growth
• Fitness Benefits: On-site fitness center (dependent on office location)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed