Detroit/Ann Arbor KOA: General Manager

Team OutsiderYpsilanti, MI
4dOnsite

About The Position

The mission of the General Manager is to fully own the success of the campground. This means leading day-to-day operations, building and developing a high-performing team, and delivering exceptional guest experiences that drive loyalty, revenue, and profitability. You are the on-site leader responsible for bringing the vision for the property to life through disciplined execution, high-energy hospitality, and a well-run, engaging activity program. What Success Looks Like Property Performance Achieves or exceeds key property metrics, including guest satisfaction (gNPS, tNPS) and profitability (NOI). Owns the property’s P&L and makes informed decisions that balance guest experience with financial performance. Partners with the Campground Operations Coach to set and execute a clear plan for the property, including goals for reviews, satisfaction, and growth. Guest Experience & Activities Delivers a consistently 5-star guest experience. Ensures hospitality standards are executed daily, including phone and guest interactions. Designs and executes a high-energy, well-organized activity program from season open to close. Trains the team to actively generate 5-star Google Reviews. People & Leadership Recruits, hires, and develops a fully staffed team of strong on-site team members. Provides clear expectations, consistent coaching, and real-time feedback. Builds a positive, accountable, and fun team culture aligned with Team Outsider values. Operational Excellence Executes the operational plan for the property with consistency and attention to detail. Ensures full compliance with Home Office processes and standards. Manages capital projects on time and within budget. Systems & Execution Is fluent in property systems (K2 or Campspot) and uses data to inform decisions. Shows up prepared and engaged in weekly leadership meetings. Identifies issues quickly and solves them using available tools and support. Asset, Risk & Safety Management Proactively identifies and addresses operational risks. Ensures full compliance with all safety protocols. Demonstrates strong stewardship of the property through preventative maintenance oversight. What You Bring Core Competencies Operational Leadership: Ability to run a complex, fast-paced property and scale operations during peak season without compromising quality. Activity-Driven Hospitality: Understands that “fun drives the business” and can create and execute engaging guest experiences. People Leadership & Coaching: Builds trust quickly, sets clear expectations, and develops strong teams. Financial Acumen: Comfortable owning a property-level P&L and using data to make decisions. Crisis Management & Composure: Remains calm and decisive during high-pressure situations. Physical Presence: Highly visible on property, especially during peak times, and comfortable working outdoors. Execution & Follow-Through: Converts plans into action and consistently follows through. Communication & Collaboration: Communicates clearly with team members, guests, Coaches, and Home Office partners. How You Show Up Takes ownership for decisions, actions, and results. Maintains professionalism in all interactions. Leads in alignment with Team Outsider’s values: e put our team first We make them say WOW We express gratitude We get better everyday We are steadfastly resourceful We give back Who This Role Is Not For This role is not for everyone. You may not thrive here if: You prefer a predictable work environment over a fast-paced, ever-changing one. You are uncomfortable being fully accountable for results. You prefer to lead from behind a desk rather than being highly visible on property. You are not energized by guest interaction and creating memorable experiences. You are not willing to work evenings, weekends, and holidays during peak season.

Requirements

  • Operational Leadership: Ability to run a complex, fast-paced property and scale operations during peak season without compromising quality.
  • Activity-Driven Hospitality: Understands that “fun drives the business” and can create and execute engaging guest experiences.
  • People Leadership & Coaching: Builds trust quickly, sets clear expectations, and develops strong teams.
  • Financial Acumen: Comfortable owning a property-level P&L and using data to make decisions.
  • Crisis Management & Composure: Remains calm and decisive during high-pressure situations.
  • Physical Presence: Highly visible on property, especially during peak times, and comfortable working outdoors.
  • Execution & Follow-Through: Converts plans into action and consistently follows through.
  • Communication & Collaboration: Communicates clearly with team members, guests, Coaches, and Home Office partners.

Responsibilities

  • Achieves or exceeds key property metrics, including guest satisfaction (gNPS, tNPS) and profitability (NOI).
  • Owns the property’s P&L and makes informed decisions that balance guest experience with financial performance.
  • Partners with the Campground Operations Coach to set and execute a clear plan for the property, including goals for reviews, satisfaction, and growth.
  • Delivers a consistently 5-star guest experience.
  • Ensures hospitality standards are executed daily, including phone and guest interactions.
  • Designs and executes a high-energy, well-organized activity program from season open to close.
  • Trains the team to actively generate 5-star Google Reviews.
  • Recruits, hires, and develops a fully staffed team of strong on-site team members.
  • Provides clear expectations, consistent coaching, and real-time feedback.
  • Builds a positive, accountable, and fun team culture aligned with Team Outsider values.
  • Executes the operational plan for the property with consistency and attention to detail.
  • Ensures full compliance with Home Office processes and standards.
  • Manages capital projects on time and within budget.
  • Is fluent in property systems (K2 or Campspot) and uses data to inform decisions.
  • Shows up prepared and engaged in weekly leadership meetings.
  • Identifies issues quickly and solves them using available tools and support.
  • Proactively identifies and addresses operational risks.
  • Ensures full compliance with all safety protocols.
  • Demonstrates strong stewardship of the property through preventative maintenance oversight.
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