Global Customer Advocacy Manager

DigiCert

19h

About The Position

DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com We are seeking a Senior Customer Advocacy Manager to build and scale a world-class customer advocacy engine that accelerates pipeline, increases win rates, and strengthens DigiCert’s position as the leader in digital trust. In this highly cross-functional, hands-on role, you will own and evolve our global customer advocacy and reference strategy, ensuring balanced coverage across regions, industries, personas, and product lines. You will define the strategy and operating model while personally executing the majority of day-to-day program management, including reference fulfillment, advocate recruitment, reporting, and customer storytelling. You will also lead the development of customer proof assets—including case studies and advocacy communications—from intake through writing, stakeholder alignment, approval, and publication. Working closely with Sales, Customer Success, Product Marketing, Corporate Marketing, and Field Marketing, you will ensure customer stories are strategically developed and effectively leveraged across the buyer journey.

Requirements

7+ years of experience in B2B marketing, customer marketing, advocacy, or related roles within an enterprise software or cybersecurity environment
Experience and proficiency in managing executive-level relationships (VP/C-level) with customer and internal stakeholders
Experience supporting complex, global enterprise sales cycles
Demonstrated experience building and personally operating a customer reference or advocacy program
Strong writing and storytelling skills, with experience developing customer case studies and executive-level narratives
Experience managing cross-functional and customer approval processes
Strong Salesforce fluency, including hands-on reporting, dashboards, and workflow management
Proven ability to balance strategic thinking with detailed program execution
Ability to influence senior stakeholders across Sales, Customer Success, and Marketing
Strong analytical mindset with experience measuring pipeline and revenue impact
Self-motivated drive to build process from the ground up and execute with limited support

Nice To Haves

Proficiency with AI tools for content creation
Experience with customer advocacy platforms such as Upland RO, Influitive, ReferenceEdge, or SlapFive
Experience partnering closely with RevOps or Sales Operations
Exposure to Customer Advisory Board or executive engagement programs
Background in cybersecurity, enterprise SaaS, or digital trust

Responsibilities

Own and Operate the Global Reference Program – Build, manage, and continuously optimize a centralized global customer reference program aligned to sales needs by industry, product, persona, and region. Personally oversee intake, matching, fulfillment, and tracking of reference requests while improving scalability over time.
Define and Execute Advocacy Strategy – Establish the program vision, tiering model, recruitment approach, and engagement framework — and directly execute key components including advocate outreach, onboarding, and lifecycle management.
Develop Customer Proof Assets – Own the end-to-end creation of customer case studies, testimonials, and related advocacy content. Lead interviews, draft content, manage internal and customer stakeholder reviews, secure approvals, and coordinate publication and amplification in partnership with marketing teams.
Drive Revenue Impact – Partner with RevOps and Sales leadership to measure and report on advocacy influence across pipeline, win rate, sales cycle velocity, and expansion opportunities. Build and maintain dashboards and executive-ready reporting that clearly demonstrate ROI.
Recruit and Develop Customer Advocates – Collaborate with Customer Success to identify promoters and high-value champions across regions, and actively lead outreach, recruitment, and ongoing relationship management to grow and sustain a healthy, reference-ready advocate pool.
Operationalize Customer Feedback – Ensure customer insights inform product and solution positioning and messaging, content assets, and campaigns.
Enable Sales and Cross-Functional Teams – Create clear processes, documentation, and training that empower Sales to request and leverage references effectively. Act as a trusted partner to Sales Enablement, Product Marketing, and Customer Success globally.
Manage Advocate Engagement – Execute customer engagement initiatives such as executive roundtables, advisory board coordination support and advocate recognition programs to maintain strong customer relationships worldwide.
Optimize Systems and Reporting – Maintain accurate data and reporting within Salesforce. Track advocate readiness, reference fatigue, fulfillment time, and coverage gaps to continuously improve global program performance.
Close Coverage Gaps – Conduct quarterly analysis to identify regional, industry, persona, and product gaps within the reference pool and proactively recruit advocates to meet evolving business needs.