About the position
Westlake offers you the potential to enrich your work life and career experience in an entrepreneurial environment. We work together to enhance peoples' lives through our products and presence in the communities in which we operate. The Global Marketing Director, Epoxy will lead the development and execution of strategic marketing initiatives across global markets and customer segments for Westlake Epoxy. This high-impact role will be responsible for shaping market and portfolio strategy, identifying growth opportunities—both organic and inorganic—and strengthening competitive positioning through data-driven insights and strategic analysis. This role requires a proven strategic thinker with deep experience in B2B marketing, market research, M&A strategy, and customer segmentation in an industrial or manufacturing environment. This role will lead a global team of marketing and industry segment professionals to deliver volume growth and margin expansion. This role will collaborate cross-functionally with executive leadership, commercial, product management, and operations teams to ensure strategic vision align with operational capabilities.
Responsibilities
- Lead a global team to implement global strategic marketing plans segmented by industry, region and customer type.
- Define value propositions and go-to-market strategies tailored to key market segments and customers.
- Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments.
- Use market research to inform product development, application development, and business development objectives.
- Perform value chain and ecosystem analysis to identify opportunities and threats.
- Develop options for inorganic growth, using exploration domains and hypothetical strategies.
- Identify and evaluate inorganic growth opportunities, including joint ventures, partnerships, and acquisitions that fit within these exploration domains.
- Develop and maintain a pipeline of M&A targets aligned with strategic priorities.
- Support due diligence and integration planning in collaboration with Corporate and Business Unit leadership.
- Lead the annual business strategy process, coordinating inputs across global regions and functions.
- Conduct strategic assessments of key assets, customer segments, and product lines to inform investment decisions.
- Assess profitability of customer accounts, distribution channels, and product platforms as part of strategic planning process.
- Develop the annual and 5-year business plan for the strategic planning process.
- Develop and coach employees to increase the capability of the organization.
- Set goals, assess performance, and provide constructive feedback.
- Build a collaborative team with capability and flexibility to shift between projects and initiatives.
- Identify strategic options to drive profitable growth with channel members, including incentives and performance metrics.
- Develop tailored strategies for managing medium and small customers, including segmentation, value proposition development, pricing approaches, and service models.
- Establish a structured competitive intelligence process to track key competitors’ strategies, pricing moves, product launches, and acquisitions.
- Translate competitive insights into tactical countermeasures and strategic positioning.
- Develop an enterprise risk management (ERM) matrix by identifying, assessing, and prioritizing business risks.
- Develop mitigation strategies for top business risks.
- Identify global megatrends and assess their potential impact on future business cases.
- Identify growth opportunities that may be generated by external trends and investigate new product offerings.
- Develop strategic scenarios and corresponding business responses.
- Develop and refine global brand positioning and messaging to reinforce market leadership and differentiation.
- Oversee portfolio lifecycle management, including product rationalization and innovation roadmaps in alignment with strategic goals.
- Collaborate with sales leadership to develop tools, training, and content that enhance commercial execution across regions and segments.
- Lead cross-functional Voice of Customer (VoC) initiatives to inform product development, service offerings, and innovation strategy.
- Identify unmet customer needs and emerging use cases in priority verticals.
- Collaborate with R&D using 'two in a box' approach to innovation and product development.
- Support the company’s sustainability strategy by integrating sustainability considerations into marketing messaging, value propositions, and innovation themes.
Requirements
- Bachelor’s degree in Business, Marketing, Engineering, Science or related field; MBA or advanced degree preferred.
- Minimum of 10–15 years of progressive experience in strategic marketing, business strategy, or commercial leadership roles within industrial products, manufacturing, or B2B sectors.
- Global perspective and experience working across international markets.
- Demonstrated financial acumen, with knowledge of financial modeling and business financial statements.
- Experience with M&A target development, market research, and value chain analysis.
- Familiarity with enterprise risk frameworks and strategic planning methodologies.
- Knowledge of sustainability, circularity, and regulatory topics within the chemicals and plastics industry.
- Ability to synthesize complex information into actionable strategies.
- Exceptional analytical, leadership, and cross-functional collaboration skills.
- Strong written and verbal communication, with the ability to influence at all levels of the organization.
Nice-to-haves
- Proficiency in strategic tools (e.g., SWOT, Porter’s Five Forces, customer lifetime value modeling).
- Experience in CRM, ERP, or advanced analytics tools (e.g., Power BI, Tableau, Salesforce).
