Global Marketing Manager - Collagen

Darling Ingredients•Irving, TX

About The Position

This position is for Darling's brand Rousselot Job Summary The Global Marketing Manager - Collagen is responsible for translating global category strategy into compelling positioning, messaging, and go-to-market frameworks for the collagen portfolio. This role owns global event strategy, owns the campaign architecture, defines content strategy, sales enablement, and brand consistency across regions, ensuring measurable impact on demand generation and value realization.

Requirements

Bachelor's Degree in Food, Pharmaceutical, Chemistry or Nutritional science, followed by Marketing and/or Economic studies or related fields
Minimum of 5 years of professional Product Management experience
Willingness to travel 30% of the Overseas trips may require travel during weekends.

Nice To Haves

Master's degree in above mentioned fields
Experience using CRM, marketing automation, and analytics tools
Ability to manage multiple initiatives under tight deadlines

Responsibilities

Translate global category strategy into clear positioning, value propositions, and messaging frameworks for collagen portfolio
Define target segments, priority applications, and strategic focus areas
Ensure alignment of marketing strategy with product, pricing, and commercial objectives
Design global campaign frameworks and hero narratives across key collagen applications
Define content strategy, messaging hierarchy, and asset requirements
Govern global content standards and approve core assets
Develop global sales enablement frameworks and core materials in partnership with Product Management
Translate scientific and technical content into customer-ready value messaging
Enable sales teams with tools tailored to customer and application needs
Own lead-generation campaigns
Define global thought leadership themes and messaging for collagen platforms
Lead content strategy for key trade shows, conferences, and industry events
Partner with Science and Communications to amplify expertise externally
Define and track global marketing KPls and success metrics
Analyze campaign and content performance to inform optimization
Share insights and recommendations with stakeholders
Partner with regional marketing teams to adapt global strategies to local market needs
Provide guidance, toolkits, and best practices to support regional activation
Act as a central point of alignment between global and regional