Global Product Marketing Lead, Business AI

Meta•San Francisco, CA

About The Position

200 million businesses each month turn to Facebook, Instagram and WhatsApp to connect with billions of consumers around the world. Meta’s Llama models have over 1.2B downloads to date, and Meta AI now has more than 1B monthly actives. Meta has created a new Product Group, Business AI, to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era. Meta is poised to lead this AI shift for people and businesses, with opportunities to automate and simplify how businesses can use messaging and significantly reduce costs while simultaneously improving the customer experience and creating business value. Meta is seeking a Global Product Marketing Lead to join our team. This leader will coordinate cross-functional work with peers to deliver results within a highly collaborative environment. The Global Product Marketing Lead will be responsible for driving market requirements and go-to-market plans for Meta’s Business AI solutions. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.

Requirements

BA/BS degree
12+ years experience in product marketing
Experience with B2B and GenAI products, with an understanding of industry competitive landscape, trends, and business models
Analytical skills and experience using data to inform marketing strategies and decisions
Experience leading complex, multi-functional initiatives with a track record of measurable success
Communication and collaboration skills to influence stakeholders and build consensus across functions
Proven leadership skills with experience mentoring and developing talent
Experience working in a constantly evolving and ambiguous work environment
Customer-centric experience

Nice To Haves

MBA or advanced degree in business, technology or similar field
Experience in launching new products from 0 to 1
Experience using AI to build software products and building AI and agents in production
Experience presenting to (and influencing) large groups of stakeholders and executives

Responsibilities

Develop and execute global product marketing strategy for a portfolio of Business AI products to drive adoption and revenue growth across markets
Lead market assessments (quantitative + qualitative) and competitive/customer insights to shape roadmap prioritization and launch sequencing with Product, Engineering, and Design
Own positioning, narrative, and messaging for Business AI solutions across key audiences, ensuring clarity, consistency, and technical accuracy
Own end-to-end go-to-market strategy for a portfolio, coordinating launch plans, customer communications, and product documentation inputs
Drive scaled GTM activations and field readiness via enablement (playbooks, FAQs, training) across sales and partnerships teams
Lead complex cross-functional execution and operating rhythms across Product, Engineering, Design, Data Science, Sales, Partnerships, Communications, Policy and Legal to deliver high-quality outcomes
Ensure regional and vertical alignment with modular playbooks that balance global consistency with market-specific flexibility
Serve as an organizational thought leader and mentor—building effective stakeholder relationships while championing a collaborative environment and responsible AI marketing practices