Go-To-Market Manager
About The Position
At USAble Life, we’re committed to making a meaningful difference in the lives of our customers, our communities, and each other. We are a diverse team united by a shared drive to go the extra mile. Through our DEI initiatives, employees feel empowered to bring their unique talents, perspectives, and voices to our culture. Our dedication to delivering exceptional products is matched by our passion for supporting our people. We believe that making an impact extends beyond our office walls, and our longstanding tradition of community involvement reflects that commitment. We’re proud that our employees consistently embrace and uphold this spirit of service. Recognized as a “Best Places to Work” in Arkansas, Florida, and Hawaii, USAble Life offers opportunities for personal and professional growth, along with avenues for career advancement. Combined with our engaging culture and comprehensive benefits package, we are committed to ensuring our employees feel valued, supported, and inspired. Check out how we make a meaningful difference in the lives of others! https://player.vimeo.com/video/518665804 What We Offer You: A culture that values employees and celebrates, empowers, and inspires a diverse workforce Outstanding and affordable benefits package PTO provided at date of hire 11 paid holidays 401(k) with up to 6% match; fully vested from day 1 Remote opportunities with company-provided equipment Team-oriented, collaborative group of peers Career advancement opportunities Tuition Reimbursement Employee Assistance Program Inclusion Council and Employee Resource Groups Recharge Days and Volunteer Time Off This is a remote position. Life Takes You Places! Are you ready to join us? The starting base salary range for the Go-To-Market Manager is $82,000 to $115,000. Actual salaries will vary by geographic location and are based on factors such as candidate’s qualifications, experience, skills, competencies, and company tenure & equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance. Go-To-Market Manager Overview The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.
Requirements
- Ability to strategically orchestrate and align teams toward a common launch goal
- Strong program management with the ability to run complex, multi-threaded initiatives
- Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
- Compelling communication skills with the ability to translate strategy into clear action, internally and externally
- Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
- Excellent collaboration skills with the ability to influence and lead without direct authority
- Bachelor’s degree in related field or equivalent military experience
- 7+ years of experience in product marketing, commercialization, or GTM execution, preferably in healthcare, insurance, or employee benefits
- Proven track record of orchestrating cross-functional product launches or commercialization initiatives
Nice To Haves
- Experience with broker distribution and health plan partnerships a plus
- MBA or advanced degree preferred
Responsibilities
- Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
- Define success metrics and ensure post-launch feedback loops
- Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
- Drive alignment on launch objectives, deliverables, and timelines
- Manage interdependencies and remove barriers to execution
- Partner with product and marketing teams to define compelling value propositions
- Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
- Tailor positioning for competitive differentiation
- Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
- Ensure supporting materials, campaigns, and digital assets are ready at launch
- Maintain detailed launch roadmaps and run regular GTM checkpoints
- Track launch readiness and escalate risks proactively
- Monitor adoption and refine approach post-launch
- Performs other related duties and responsibilities as assigned
Benefits
- A culture that values employees and celebrates, empowers, and inspires a diverse workforce
- Outstanding and affordable benefits package
- PTO provided at date of hire
- 11 paid holidays
- 401(k) with up to 6% match; fully vested from day 1
- Remote opportunities with company-provided equipment
- Team-oriented, collaborative group of peers
- Career advancement opportunities
- Tuition Reimbursement
- Employee Assistance Program
- Inclusion Council and Employee Resource Groups
- Recharge Days and Volunteer Time Off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
