Group Channel Marketing Manager

About the position

The Group Segment Marketing Manager is responsible for the development, implementation and execution of segment-specific marketing strategies across all channels to achieve the P&L objectives of Strategic Business Units (SBU’s). They will be skilled at building alignment and engagement when leading cross-functional teams including Channel, Category Management, RGM, Sales, Consumer Marketing Insights (CMI) and Global Integrated Marketing (GIM). This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) to foster better collaboration, connection, and innovation.

Responsibilities

• Partner with the VP Channel Marketing and Retail, Wholesale and Ecommerce Channel Teams to develop segment strategy across all channels.
• Lead the creation of a comprehensive ongoing segment plan that monitors sales, margin and volume across channels.
• Create strategies to ensure conversion and loyalty with key influencers.
• Develop and improve action plans to address unexpected challenges over a 3 year horizon.
• Collaborate with Category Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
• Understand SBU P&L objectives to make sound go-to-market recommendations in order to drive top and bottom lines.
• Operate as the Segment Lead across all channels and collaborate with Sales, Category Management, RGM, CMI, and GIM in the areas of growth initiatives, program development and implementation, research including competitive insights and recommendations.
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and Category Management partners.
• Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.
• Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.

Requirements

• Bachelor’s degree in Marketing, Business or a related field is required.
• MBA is preferred.
• Minimum of 8 years of Sales and/or Marketing experience is required.
• Channel Leadership experience is preferred.
• Experience within the Consumer/Durable Goods industry is preferred.
• Demonstrated ability to lead through influence, collaboration, engagement and building trust.
• Demonstrated solid analytical skills and problem-solving ability with basic financial acumen.
• Demonstrated ability to communicate effectively with all levels of the business.
• Proficiency with Microsoft Office Suite.
• Ability to travel up to 20%-30% of the time.

Benefits

• Comprehensive health plans.
• Market-leading 401(k) program with a company contribution.
• Product discounts.
• Flexible time off benefits (including half-day summer Fridays per policy).
• Inclusive fertility / adoption benefits.