Group Manager, Digital Marketing

About the position

Zendesk is looking for a Group Manger, Digital Marketing, to join the Performance Marketing team. In this role, you will lead a team of 7 to execute strategy for paid campaigns across paid social, content syndication, and programmatic display media channels, drive high-performing initiatives that enhance our marketing investment, and grow leads and revenue from paid media campaigns. This is an exciting opportunity for an experienced performance marketer with a proven track record of optimizing complex global campaigns for B2B audiences in a dynamic environment. The ideal candidate will be a display, programmatic, and paid social expert, highly analytical, and enthusiastic about expanding and optimizing our paid media program while fostering a collaborative team environment.

Responsibilities

• Lead and mentor a team in the hands-on management and optimization of brand awareness and demand generation campaigns (display, paid social, content syndication, etc.) to build a best-in-class program for Zendesk across global regions.
• Strong collaboration cross functionally with teams like marketing analytics, marketing ops, etc. on performance, attribution, forecasting, target setting and achievement.
• Oversee day-to-day campaign management and execute tactics across multiple vendors and channels (e.g., LinkedIn, Google, etc.) to exceed goals and maximize return on ad spend.
• Identify opportunities to expand efforts; e.g. drive strategy behind vendor and channel research and expansion, ads and campaign testing, and platform testing.
• Rigorously test every aspect of paid media - tactics, ad types, ad copy, landing pages - to drive optimal performance results.
• Collaborate with team members to adjust campaigns to local contexts and maximize relevance.
• Support new product capability launches and promotions through innovative copy and messaging.
• Monitor daily/weekly/monthly budgets and pacing to achieve key metrics, KPI goals, and ROI targets.
• Set the strategic vision and roadmaps for paid media, ensuring alignment with broader marketing objectives.
• Develop and implement retargeting strategies for core audiences to nurture prospects and drive conversions, creating cohesive campaigns that span the entire marketing funnel from awareness to decision.
• Partner with global and regional campaigns teams to develop and run targeted account based paid media campaigns to engage and convert high-value accounts.

Requirements

• 8+ years of hands-on experience running outbound paid media campaigns on major platforms (e.g. LinkedIn, Google, DV360/Trade Desk, etc.) at a global company.
• Experience managing a team (preferably globally distributed), setting team goals, and having career development and coaching conversations.
• Deep knowledge of paid social, display, and programmatic channels, audience strategies, and A/B testing.
• Proven experience executing multi-channel strategies, with a focus on understanding Return on Investment (ROI), budget pacing and management, and performance and budget forecasting.
• Experience working with intent-based ABM platforms to target and engage high-value accounts effectively.
• Experience with marketing automation platforms, CDPs, and integrating paid media efforts within broader Martech stacks.
• Experience working with external vendors, agencies, or freelance resources for campaign execution and optimization.
• Strong quantitative skills and the ability to analyze data and make data-driven decisions.
• Excellent communication skills to convey results, key learnings, and areas of opportunity effectively.
• Proficiency in Excel (Pivot Tables, VLOOKUP, SUMIF formulas), Tableau, Analytics tools (GA4, Adobe, etc.), and/or other marketing tools.
• Excellent project management skills with a proven ability to meet deadlines.

Nice-to-haves

• Preferred experience leveraging machine learning and AI tools to improve campaign targeting and performance.
• BA/BS or equivalent experience required.

Benefits

• The US annualized base salary range for this position is $140,000.00-$210,000.00.
• This position may also be eligible for bonus, benefits, or related incentives.
• Hybrid work environment allowing flexibility to work remotely for part of the week.