Group Manager Product Marketing

About the position

Drive growth for a market segment through the development of marketing programs, plans, and promotions. Measure and report on the performance of all marketing programs for assigned market segment.

Responsibilities

• Collaborate cross-functionally to develop and implement marketing programs that are consistent with both corporate and division goals.
• Partner with product divisions and marketing teams to ensure that customer needs/values are incorporated into branding and marketing approaches.
• Provide guidance to product divisions on product positioning, messaging, and development of sales tools.
• Identify, measure, and report on the performance of all marketing programs for assigned market segment.
• Provide updates and recommendations to stakeholders.
• Ensure marketing programs meet the needs of the markets and customers served.
• Review market conditions, competitive landscape, and market drivers to develop and optimize marketing programs.
• Lead a team of marketing professionals focused on enabling the sales force via marketing programs.
• Oversee major projects/programs/outcomes.
• Manage budget responsibilities.
• Interpret and execute policies for departments/projects and develop new policies or modifications to existing policies.
• Provide general guidelines and parameters for staff functioning.
• Hire staff, recommend pay increases, perform performance reviews, train and develop staff, estimate personnel needs, assign work, and ensure completion dates.

Requirements

• Bachelor’s degree.
• At least 5 years of marketing experience (e.g., marketing plans, promotions, trade shows, and other marketing/sales strategies).
• At least 2 years of experience managing people, including hiring, developing, motivating, and directing people.

Nice-to-haves

• Marketing experience in the healthcare industry.

Benefits

• Health insurance
• Life and disability insurance
• 401(k) contributions
• Paid time off
• Continuing education & training
• Bonus and/or incentive eligibility