About the position
ThredUp is looking for a talented Growth Marketing Associate to join our growth marketing team as we continue to acquire and retain customers efficiently and at scale. This person has some experience with paid search marketing, wants to grow into a paid search expert as well as other paid media, and will work in partnership with the Growth Marketing team on channel execution and success. This role interacts extensively across Marketing, Creative, Engineering, Finance, and Product teams. Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp. We are seeking a smart, talented and creative individual who enjoys working in a fast-paced environment to help us inspire a new generation to think secondhand first.
Responsibilities
- Support strategy and execution across various paid search channels (Google Ads, Bing Ads) consisting of campaign bid, budget and keyword optimization in alignment with channel KPIs.
- Optimizing ad copy across Pmax, Search, YouTube campaigns.
- Direct Mail channel support for creative and ad operations.
- Cross-functional collaboration with creative, merchandising, strategy teams on brief creation/execution.
- Research Direct Mail examples from other retail brands.
- Support and strengthen partnerships with ad platforms and vendors.
- Analyze and contribute to high level daily, weekly, monthly, and ad hoc channel reporting.
- Work closely with Product, Engineering, Analytics teams to enhance our Ad Technology for campaign optimization.
- Make strategic recommendations around best practices and learnings from channel performance.
- Stay up-to-date on upcoming industry Paid Search and Direct Mail trends.
Requirements
- 2+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields.
- 2+ years of hands-on work experience with Google Ads.
- Versatile and able to work in a fast-paced environment.
- Strong written and verbal communication skills.
- Strong analytical and critical thinking skills.
- The ability to make data-driven decisions that add value to the customer experience.
- BA/BS in quantitative fields or marketing.
Benefits
- 4-day work week, with Fridays off.
- Hybrid work environment: 3 days in the office and 1 day remote each week.
- Competitive salary (we leverage market data).
- Employee stock purchase plan.
- Flexible PTO (take the time you need) + 13 company holidays.
- Paid Sabbatical after 3 years of full time employment.
- Generous paid parental leave for new mothers and fathers.
- Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.
