About the position
We are looking for an experienced Growth Marketing Director who is a strategic thinker, demand generation and digital marketing expert, that has an analytical mind, and a knack for finding new and innovative ways to drive growth. In this newly created role, reporting to the VP Marketing, you will oversee and drive the growth of our company’s client base and marketing revenue contribution against set KPIs. This will be through the creation of marketing strategies and campaigns that help increase brand awareness and drive demand generation. You will also own our overall digital marketing strategy alongside our website. This is an exciting time to join Miratech. In 2025 we will be updating our brand, messaging, and building a new website. Alongside building and driving the growth marketing strategy you will lead and grow a high performing team, work cross functionally to align marketing efforts with broader business goals, and monitor key performance metrics.
Responsibilities
- Creating and executing a comprehensive growth marketing strategy and plan, demand generation programs, campaigns and initiatives that aligns with the company’s overall business goals and marketing strategy.
- Creating interest and awareness of Miratech’s services and nurturing them through the sales funnel (developing and optimising paid acquisition and retention campaigns using strategies such as ABM) until they become paying and repeat clients.
- Leading the creation and ongoing development and maintenance of our new website (partnering with an agency) and SEO strategy.
- Developing and executing multi-channel digital marketing campaigns: email marketing, database strategy, social media, SEO, PPC, and display advertising, and having a solid understanding of marketing automation tools.
- Tracking and analysing KPIs to measure performance and identify areas for optimisation through regular reporting, to identify areas for improvement and make data-driven decisions to optimise your campaigns.
- Managing and growing a team of marketing professionals to achieve ambitious growth goals, proven experience aligning sales and marketing, plus collaborating closely, or leading a BDR function.
- Performing other duties as may reasonably be required in alignment with the purpose of the role.
Requirements
- A Bachelor’s degree in Marketing, Business, or a related field.
- At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth.
- Proven experience in creating and executing successful growth marketing strategies and managing and launching websites.
- Exceptional analytical skills, with experience in using data to drive decision-making.
- Excellent leadership and communication skills.
- Native English speaker with excellent leadership and communication skills and a track record of building, motivating, inspiring, and managing high-performing teams.
- Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences.
Benefits
- Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 25% year-over-year revenue growth.
- Competitive Pay and Benefits: enjoy a comprehensive compensation and benefits package, including health insurance, and a relocation program.
- Work From Anywhere Culture: make the most of the flexibility that comes with remote work.
- Growth Mindset: reap the benefits of a range of professional development opportunities, including certification programs, mentorship and talent investment programs, internal mobility and internship opportunities.
- Global Impact: collaborate on impactful projects for top global clients and shape the future of industries.
- Welcoming Multicultural Environment: be a part of a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events.
- Social Sustainability Values: join our sustainable business practices focused on five pillars, including IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.
