About the position
Monolithic Power Systems, Inc. (MPS) is one of the fastest growing companies in the Semiconductor industry. We are worldwide technical leaders in Integrated Power Semiconductors and Systems Power delivery architectures. At MPS, we cultivate creativity, are passionate about sustainability, and are committed to providing leading-edge products and innovation to our customers. Our portfolio of technology helps power our world ---come join our team and see how YOU can make a difference. For almost 30 years, Monolithic Power Systems (MPS), headquartered in Kirkland, Washington, and listed on Nasdaq, has been powering the most important technological innovations, from electric vehicles to artificial intelligence, renewable energy systems to advanced medical devices. Our fully customized service, dedicated support, and steadfast partnerships have attracted industry leaders and startups on the cusp of groundbreaking discoveries. MPS is agile, nimble, and forward-thinking, always looking for better, faster, and more efficient ways to drive technological progress. We forge ahead to create what's next and make a sustainable impact.
Responsibilities
- Analyze customer behavior and available 1st party data (e.g., demographics, firmographics, engagement metrics) to identify patterns and trends.
- Develop and implement lead segmentation strategies based on behavior, preferences, and intent.
- Collaborate with the Growth Marketing Team to ensure segmentation aligns with campaign goals and objectives.
- Ensure campaigns are aligned with lead segmentation strategies and optimized for maximum ROI.
- Assist in mapping campaigns across various channels (e.g., email, social media, paid advertising) to ensure effective targeting and personalization.
Requirements
- Currently enrolled in a degree program (e.g., Marketing, Business Administration, Data Science, or related field).
- Proficient in analyzing data, identifying trends, and drawing conclusions.
- Strong attention to detail and ability to maintain accuracy in a fast-paced environment.
- Effective communication and interpersonal skills.
- Basic understanding of marketing principles, including lead generation, segmentation, and campaign execution.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides).
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot) and data visualization tools (e.g., Tableau, Power BI) is a plus.
