Growth Marketing Lead

Abbott • Alameda, CA

1d • $114,000 - $228,000 • Onsite

About The Position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Job Title Growth Marketing Lead Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Alameda, CA office in the Lingo division and reports to the Director of Performance and Lifecycle Marketing. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health. We are seeking a strategic, analytical, and highly performance‑driven Growth Marketing Lead to own full‑funnel acquisition across Meta and Google, the two most critical performance channels for Lingo. This role is responsible for delivering efficient new‑buyer growth through best‑in-class media execution, advanced data activation, experimentation, and continuous optimization across Search, YouTube, Display, and Meta’s full suite of ad products. While deep, hands‑on mastery of Meta and Google is a must, this role also offers the opportunity to test, scale, and build expertise in emerging growth channels—including Pinterest, Reddit, evolving search surfaces, and future platforms that shape the shifting digital landscape. This is a high‑visibility role accountable for significant revenue contribution, CAC efficiency, and strategic expansion of Lingo’s paid media ecosystem.

Requirements

• Bachelor's degree in Engineering, Marketing, Business, Analytics, or equivalent.
• 7+ years of hands-on performance marketing experience, with expert-level mastery in Meta Ads Manager and Google Ads.
• Deep understanding of platform optimization mechanics, audience strategies, bidding systems, and performance creative best practices.
• Strong analytical skills; comfortable with GA4, Looker/Tableau, incrementality frameworks, and experimentation design.
• Proven experience owning large acquisition budgets and delivering against growth KPIs.
• Excellent communication and cross-functional partnership skills.

Nice To Haves

• Strong understanding of incrementality, attribution, MMM principles, cohort analysis, and LTV-driven optimization.
• Deep comfort with data pipelines, signal quality, and performance measurement infrastructure.
• Proven ability to collaborate with creative, analytics, and product teams to drive channel lift.
• Deep understanding of web-tracking (pixel), server‑side tagging and signal instrumentation.
• Growth and AI-native mindset with a proactive approach to continuous learning.
• Working knowledge of SQL or Python for deeper analysis.
• Experience with Pinterest, Reddit, TikTok, or other emerging channels.

Responsibilities

• Performance Strategy & Execution Lead performance marketing strategy and execution across Meta (Facebook/Instagram) and Google (Search, YouTube, Performance Max, Display) with direct ownership of new‑buyer outcomes.
• Develop and manage channel‑specific roadmaps tied to CAC, ROAS, and customer growth targets.
• Translate objectives into performance frameworks that leverage the full capabilities of platform machine learning and automation.
• Data Activation & Measurement Lead implementation and ongoing optimization of Meta CAPI, Advantage+, Google Ads Data Manager, Enhanced Conversions, offline conversion ingestion, and server‑side data pipelines.
• Design and run incrementality tests, holdouts, geo experiments, and lift studies in partnership with analytics. Also partner on attribution refinement, dashboarding and reporting that clearly communicate channel performance, insights, and business impact.
• Experimentation & Creative Development Own a structured testing roadmap across audiences, formats, bid strategies, landing pages, and creative themes.
• Provide direction on platform‑native creative (UGC, creators, value-prop‑driven video, search copy variants).
• Partner with brand, creative, and analytics teams to accelerate learning cycles and scale winning concepts.
• Budget Ownership & Forecasting Manage and optimize multi‑million‑dollar budgets across Meta and Google with a focus on scale, efficiency, and predictability.
• Lead forecasting, pacing, troubleshooting performance shifts, and reallocating budgets across channels.
• Channel Expansion & Innovation Explore, test, and scale new and emerging channels—including Pinterest, Reddit, and next-gen search environments (e.g., AI‑driven search results, conversational search, visual search).
• Build frameworks for evaluating channel readiness, test design, learning agendas, and scale potential.
• Stay at the forefront of industry and platform trends, particularly with respect to privacy, evolving search behavior, and creative innovation.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level