Growth Marketing Manager, B2B AI

About the position

Business Growth Marketing (BGM) contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a growth marketer to support the testing and scaling of new AI solutions for business customers, including an advertiser copilot. Successful candidates have experience building growth programs via digital channels at a fast-paced company. They can executing against a roadmap, and using research/testing to chart a course where roadmaps have yet to be defined.

Responsibilities

• Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of AI solutions
• Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
• Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
• Design and activate Agent-as-a-channel strategies, leveraging 1p and 3p agentic workflows to drive more efficient and effective customer engagement
• Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel, and support sales cycle efficiency with performance and digital marketing best practices
• Improve our digital funnel across target audiences, all the way from discovery through to conversion
• Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
• Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
• Design and implement test plans to understand drivers of conversion and product adoption

Requirements

• 4+ years of experience in marketing
• Proven experience in digital marketing and/or demand gen for sales
• Experience with marketing automation platforms and tools
• Experience marketing to B2B audiences
• Experience with A/B Testing and lift measurement
• Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns

Nice-to-haves

• Marketing to developer audiences
• Experience with Salesforce AI solutions, including Agentforce
• Demonstrated understanding of AI landscape, and experience with Agentic solutions

Benefits

• $96,000/year to $143,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location.
• In addition to base compensation, Meta offers benefits.