About the position
We’re looking for a Growth Marketing Manager to take ownership of integrated campaign orchestration and digital marketing execution to drive high-quality pipeline growth. This role is instrumental in planning, executing, and optimizing multi-channel demand generation programs that engage target personas, convert leads, and accelerate sales. You will work cross-functionally with Product Marketing, Digital, Field, and Sales teams to create scalable programs that drive engagement, pipeline, and revenue for Mirantis solutions, including Kubernetes, AI, and cloud infrastructure offerings.
Responsibilities
- Develop and execute integrated, multi-touch demand generation campaigns that drive awareness, lead acquisition, and pipeline acceleration.
- Align campaign strategies with key go-to-market initiatives, product launches, and market trends.
- Define audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer’s journey.
- Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.
- Continuously analyze and optimize campaign performance based on funnel metrics, attribution data, and conversion rates.
- Own the execution of paid media programs across Google Ads, LinkedIn, YouTube, and other digital platforms to drive high-intent conversions.
- Optimize website and landing pages for SEO, CRO (conversion rate optimization), and personalized content experiences.
- Leverage marketing automation (Pardot, Marketo, or equivalent) and CRM tools (Salesforce) to track, nurture, and score leads.
- Manage digital retargeting, paid social, and programmatic display advertising to increase engagement and brand recall.
- Analyze digital campaign performance and apply A/B testing methodologies to improve lead quality and cost efficiency.
- Work closely with Content Marketing to develop campaign assets, including eBooks, whitepapers, videos, and webinars.
- Enable SDR and sales teams with targeted messaging, nurture flows, and prospecting cadences.
- Partner with Field Marketing on regional and event-based demand generation efforts.
Requirements
- 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry.
- Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels.
- Experience managing paid media budgets and performance marketing campaigns.
- Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred).
- Strong analytical mindset with experience in data-driven decision-making and funnel optimization.
- Excellent project management and cross-functional collaboration skills.
- Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies is a big plus.
Benefits
- Work with an established leader in the cloud infrastructure industry.
- Work with exceptionally passionate, talented and engaging colleagues, helping Fortune 500 and Global 2000 customers implement next-generation cloud technologies.
- Be a part of cutting-edge, open-source innovation.
- Thrive in the high-energy environment of a young company where openness, collaboration, risk-taking, and continuous growth are valued.
- Receive a competitive compensation package with strong benefits plan.
