Growth Marketing Manager

Faire•San Francisco, CA

4d•$117,000 - $160,500•Hybrid

About The Position

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants. By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. We are looking for a highly analytical and data-driven marketer to join Faire's Growth Marketing team. This role involves supporting day-to-day management of our paid search channels, which includes working closely with the Senior Manager in growing the channel, adjusting campaigns to hit weekly KPIs, and launching optimization tests to improve efficiency. The ideal candidate has managed Non-Brand Search and pMAX campaigns in Google and Microsoft, is meticulous and detail oriented when monitoring campaign performance, and incorporates AI into their day-to-day to unlock new levels of efficiency.

Requirements

3-5 years direct, hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads, etc.) with a sizable monthly budget.
Strong analytical skills and familiarity with campaign optimization techniques on Search and PMAX.
Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.)
Understanding of key paid marketing metrics and their impact on performance.
Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting
Familiarity with AB testing and experience launching experiments in Google Ads
Strong organizational skills, attention to detail, and a passion for optimizing processes
Loves working with AI, APIs, and automation tools to solve tedious problems

Nice To Haves

Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
Experience in managing a cross-border program is a plus
Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

Responsibilities

Manage paid search campaign execution on Google and Microsoft and identify optimization opportunities to meet KPIs focused on scalable and efficient user growth.
Track and analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) and provide insights to key stakeholders.
Ensure campaigns are running smoothly, identify any technical or performance issues, and work cross functionally for swift resolution.
Own the keyword feed implementation in Channable setting up keyword experiments to create a scalable and simplified program.
Launch new campaigns experiments following a structured roadmap in order to optimize the full-funnel experience through tactics including (but not limited to) keywords, ad copy testing, landing page optimization and bid management.
Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization