Growth Marketing Manager
About The Position
Marketing plays a vital role in Atticus' success, and our work is deeply rewarding. We have the great responsibility of reaching clients in one of their most challenging moments. We do so with empathy, care, and discernment, drawing on innovative marketing strategies to stand out in a competitive space that is all too often remembered for dubious billboard ads and sell-your-info schemes. As Growth Marketing Manager at Atticus, you’ll report to the Director of Growth Marketing and will own acquisition across a portfolio of our core channels, including SEM and paid social. You’ll be dually responsible for managing scaled channels and developing new ones. You’ll work cross-functionally with Creative, Product, and Data partners to scale channels, tailor the client experience, and build our data infrastructure. In a typical week, you might do any or all of the following: Fully own your portfolio of established channels, developing channel strategy, standing up campaigns, and developing optimization recommendations Evaluate channel performance, owning weekly reporting and analysis Own monthly planning and budget optimization with a ROAS lens Define new channel testing strategies based on experience, market research, and informational interviews; lead the work to test, analyze, and scale Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise Lead cross-functional projects with Creative, Product, Engineering, and Design teams to create product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels Lead market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing This role offers a unique combination of features: broad growth marketing responsibility in a fast-growing Series C startup, mentorship from leaders across a variety of disciplines, and autonomy to shape our acquisition strategy as we scale.
Requirements
- You’ve spent 4+ years since graduating college developing your growth marketing expertise at top digital advertising agencies and as part of in-house marketing teams; you’ve been promoted because of your stellar performance
- You have led program strategy across a portfolio of digital channels, including paid search and other paid digital
- You have experience using Google and Bing Ads and have a track record of improving paid media campaigns
- You have experience with creatively-driven paid channels like Meta and YouTube and past success scaling through rigorous creative testing and iteration
- You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software
- You’re an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge
- You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
- You have a demonstrated commitment to doing good and helping people
Nice To Haves
- Experience using Looker, SQL, Google Analytics, and Google Tag Manager
Responsibilities
- Fully own your portfolio of established channels, developing channel strategy, standing up campaigns, and developing optimization recommendations
- Evaluate channel performance, owning weekly reporting and analysis
- Own monthly planning and budget optimization with a ROAS lens
- Define new channel testing strategies based on experience, market research, and informational interviews; lead the work to test, analyze, and scale
- Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise
- Lead cross-functional projects with Creative, Product, Engineering, and Design teams to create product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels
- Lead market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing
Benefits
- Medical and dental insurance with 100% of employee premiums covered
- 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
- Free membership to OneMedical
- $600/year reimbursable stipend for internet service
- $1,000 reimbursable stipend for education and training outside of work
- Up to $1,200/year student loan repayment assistance
- 401(k) and optional HSA/FSA
- Humble, thoughtful, smart, fun colleagues
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
