Growth Marketing Strategy Manager

Garner Health•New York, NY

14h•$145,000 - $190,000•Hybrid

About The Position

Garner’s mission is to transform the healthcare economy, delivering high-quality and affordable care for all. We are fundamentally reimagining how healthcare works in the U.S. by partnering with employers to redesign healthcare benefits using clear incentives and powerful, data-driven insights. Our approach guides employees to higher-quality, lower-cost care, creating a system that works better for everyone. Patients achieve better health outcomes, employers spend healthcare dollars more effectively, and physicians are rewarded for delivering exceptional care rather than performing more procedures. Garner is one of the fastest-growing healthcare technology companies in the country. Our products are trusted by the most sophisticated employers and providers in the industry, and we are building a team of talented, mission-driven individuals who are motivated to make a meaningful impact on healthcare at scale. We are seeking an exceptional Growth Marketing Strategy Manager to join our Growth Marketing team (under the Product org). This role will report to the VP of Growth Marketing. You will define and shape how we will drive Garner adoption at our largest clients. You’ll own the engagement strategy at our clients and launch marketing campaigns (e.g., email, SMS, direct mail, creating custom marketing assets) to drive member sign-ups and engagement with Garner. You will serve as the strategic marketing partner to our Client Management teams. As Garner scales fast, you will also be responsible for building scalable, automated, and efficient processes and tools (including building AI tools). This is a highly strategic and collaborative role at the heart of our growth engine - helping us engage more members and ultimately improve health outcomes at scale.

Requirements

5+ years of experience in member engagement, lifecycle marketing / user acquisition, marketing ops, growth marketing, client services, and/or growth marketing. Experience from a management consulting firm, high-growth start-up, marketing agency, or digital health tech company is preferred
Understanding of cross-channel marketing platforms, preferably Iterable, and tactical execution of email, segment, and campaign builds
Basic design experience for marketing collateral (e.g., Google Slides, Figma)
Executive-level communication and presentation skills, with the ability to articulate complex marketing concepts to internal and external stakeholders
Results-oriented strategic thinker & problem solver who can break down ambiguous, complex problems, proactively identify opportunities, and translates vision into action - all while managing multiple complex client initiatives simultaneously
Bias for innovative & experimentation, constantly seeking to test new growth tactics and channels and partner with cross-functional stakeholders to bring new ideas to life
Collaborative leader who builds strong relationships across internal teams (Sales, Client Management, Product, Data) and with senior client stakeholders
A self-starter with the ability to thrive in a fast-paced, dynamic start-up environment
A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

Responsibilities

Lead marketing strategy & execution at clients: You will own the strategy and execution of custom multi-channel communication strategies at key clients in your book of business, aligned to their unique employee demographics, communication channels, and business objectives.
Develop and execute custom client marketing campaigns: You will launch multi-channel campaigns (e.g., email, SMS, direct mail, employer-sent communications on Garner) and leverage marketing automation tools (Iterable) to build & optimize campaigns. You’ll develop new assets for our marketing asset library - including custom marketing collateral for our largest clients - working with our designers.
Serve as an expert consultant to Sales, Client Management, and Clients: You will serve as a trusted strategic advisor and subject matter expert, making sure stakeholders understand Garner’s approach to engagement. You’ll also pilot marketing campaigns at key clients and work with the broader Growth Marketing team to scale proven engagement tactics across the rest of our book of business.
Analyze data to measure & optimize campaign performance: You will own a data-driven approach to performance measurement and optimization by providing regular client-specific reporting on marketing performance to clients and internal stakeholders.
Build Scalable Processes & AI tools: You will automate workflows and build AI tools for engagement marketing - making us more efficient in how we work with stakeholders and how we track, strategize, and execute on member engagement.