Growth Optimization

Base Power Company • Austin, TX

12h

About The Position

This role owns Base’s front door: the website and the entire pre-sales signup funnel. You are accountable for how people experience Base from first visit through signed agreement.
You will work closely with Growth Marketing to ship pages and flows that drive acquisition, but this is not a support role. You own the web narrative, conversion performance, and measurement end to end.
A core part of the job is brand-forward web strategy and conversion copy. The site must feel like one coherent, credible company while clearly serving very different audiences: homeowners deciding if we are trustworthy, utilities and operators evaluating reliability, homebuilders assessing partnership fit, policymakers trying to understand the model, and talent forming a first impression. You will decide what we emphasize, what we claim, and how aggressive we are in optimizing without eroding trust. That judgment is central to the role.
Engineering is lean. You will often implement changes directly and work with engineers on larger builds. You are not expected to be a full-time engineer, but you must be technical enough to ship production work yourself and collaborate fluently with one.

Requirements

• 3+ years owning a website, landing pages, or conversion funnel with measurable outcomes.
• Strong design judgment (hierarchy, layout, interaction patterns) and fluency in Figma.
• Strong writing and editing skills for web conversion and customer education.
• Web development competence: you’ve shipped sites using Webflow or Framer and maintain clean, reusable components/templates.
• SEO fundamentals and tooling familiarity (Semrush, Ahrefs): you can manage on-page structure, technical hygiene, and performance basics.
• Analytics fluency: comfortable in PostHog (or similar), can define events/funnels, debug tracking, and write SQL to answer your own questions.
• Technical range to collaborate with engineers and ship lightweight builds: you understand modern web architecture, can read and review code at a high level, and can prototype quickly in tools like Cursor and v0 when needed.
• Ability to operate cross-functionally in an unstructured environment and keep work moving.

Responsibilities

• Partner with Growth Marketing to ship landing pages and site experiences that support acquisition goals and improve conversion.
• Own the pre-sales funnel end to end (landing page → education → qualification → signup → handoff → signature) and improve conversion rates and lead quality.
• Own web measurement: instrumentation, events, funnels, attribution hygiene, and weekly reporting that drives action.
• Own Base’s web narrative and standards: how we talk, what we emphasize, what we claim, and how the site stays consistent as we grow.
• Run a steady experimentation cadence across messaging, layout, routing, and step order; ship wins and retire losses without turning the site into a test bed.
• Represent brand and design in implementation: translate design intent into shippable components, enforce consistency, and prevent drift.
• Implement web changes directly when needed (primarily Webflow; occasional light HTML/CSS/JS) and coordinate with front-end engineers on more complex work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed