Growth Product Manager

About the position

Babbel is hiring a Growth Product Manager to join the Product team in NYC. This role focuses on SEO strategy, development of web page CMS platforms, and enabling growth marketing efforts. The Growth Product Manager will design high-impact, data-driven marketing experiences to attract and delight new learners, contributing to initiatives that fuel organic growth, improve conversion and retention, and increase lifetime value. The position requires collaboration with design, engineering, data, and marketing teams to build scalable infrastructure for long-term growth. The role is based in NYC and requires a minimum of 3 days/week in the office.

Responsibilities

• Own the public website stack, introducing new users to Babbel and helping them discover the right learning plan.
• Support organic and paid marketing efforts through CRO and A/B testing.
• Translate company objectives into concrete team KPIs and execute user acquisition initiatives.
• Work closely with engineering and marketing to prioritize opportunities, define experiments, create prototypes, and implement solutions.
• Build partnerships with key product functions (Engineering, Data, Marketing) to discover, test, and release iterative improvements.
• Maintain a product backlog with the Engineering Manager to facilitate a constant stream of valuable work for the team.

Requirements

• 4+ years experience in product management, working with agile development teams.
• A track record of delivering business value.
• Experience working in cross-functional environments and fostering relationships with engineering, creative, and marketing teams.
• Experience with launching and analyzing A/B tests for idea validation and iterative improvements.
• Experience with Content Management Systems (Contentful in particular).
• Experience in driving SEO strategy.
• Excellent communication skills in written and spoken English.

Nice-to-haves

• Knowledge of web accessibility standards (WCAG 2.2 AA).
• Experience in user acquisition and/or funnel optimization.
• Experience with B2C subscription businesses.

Benefits

• Working at an international start-up with a strong sense of mission.
• Bonus eligible and generous 401K matching.
• Responsibility from day one; you can make an impact!
• Strong skill and career development, frequently working closely with the CEO and other managers.
• 20 PTO days every year with additional tenure-based days after 2 years.