Growth Strategist- AEO

NoGood•New York, NY

20h•$90,000 - $110,000•Hybrid

About The Position

We Are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are looking for: We are looking for a Growth Strategist to join our team. You will act as a CMO for some of our key clients. You must have a Growth Marketing background and have the right mix of analytical, creative and strategy chops in your DNA. Additionally, you must have experience with product and multiple marketing channels.

Requirements

A growth marketing superstar with 5+ years of proven experience in digital, performance marketing & product growth (experience in D2C or B2B Saas is a major plus), specifically in the following areas:
Technical SEO
AEO/GEO/AI Search
Content Marketing
2+ years experience managing a team.
Have owned full acquisition, demand, or lead generation funnel and reported back on performance.
Strong experience with top-of-funnel and bottom of funnel (required to have experience in both).
Understanding of how LLMs surface and cite brand content, and a clear point of view on how to position clients for AI-driven search visibility
Experience in owning 3rd party relationships and presenting results to business partners at all levels.
Able to lead multi-disciplinary marketing campaigns end-to-end, own successes and learnings, and report back on strategic growth metrics.
Tech and data-savvy with the ability to jump into Web Analytics platforms or Data Visualization Platforms.
Have excellent organizational, communication, and project management skills.
Have proven experience and a solid track record in managing Facebook Ads and Google Ads (must have managed big budgets).
Strong Project Management background is a major requirement.
Marketing automation experience with industry standard tools.
Curious and always learning.
Exceptional storyteller.

Nice To Haves

Experience working with Product, Data Science, and Performance marketing teams.
5+ years experience in Technical SEO and Content marketing
2+ years experience in Product Marketing.
Strong analytics background and knowledge of marketing analytics tools.

Responsibilities

Act as an on-demand CMO for some of our key brands.
Own brand goals and growth metrics and report back on the client's/account business growth.
Lead omni-channel marketing strategies, with a heavy focus on SEO and AEO strategy, across a portfolio of medium to large enterprise clients spanning multiple industries
Proactively dig into client’s data to identify opportunities for testing and optimization across acquisition and retention channels.
Execute project plans and deadlines to achieve all marketing objectives on time and within established budgets.
Manage and collaborate with internal and external team members to achieve overall client KPIs/ objectives.
Present strategies and performance updates directly to client stakeholders, including marketing directors, VPs, and C-suite contacts
Collaborate with internal content, creative, and paid media teams to ensure integrated campaign execution
Stay ahead of algorithm updates, AI search developments, and emerging AEO best practices, bringing new thinking proactively to clients and internal teams