GVW Group, LLC Careers - SVP, Sales and Marketing Support

About the position

The Senior Vice President of Sales and Marketing Support will lead the team supporting sales and marketing processes across all of Autocar's vocational areas, which includes managing all sales intelligence, sales operations, sales engineering, digital marketing, and channel management efforts. In addition, they will lead market analysis (in collaboration with the Vocational GMs) with a focus on lead generation and identification of potential new sales opportunities. They will work with the GMs and the Marketing team to help design and execute the Autocar marketing strategy to increase market share across all vocations while ensuring the integrity of the Autocar brand across all channels.

Responsibilities

• Lead and mentor a team of sales and marketing support professionals, fostering a collaborative and innovative work environment.
• Analyze, design, and implement processes for the Sales and Marketing Support team to ensure organizational alignment while enabling all Autocar's vocational teams to maintain a tailored approach to their markets.
• Hire and onboard 'A' players as necessary.
• Work with the vocational GMs and Marketing team to develop and execute a marketing strategy that differentiates Autocar in the market.
• Work with the vocational GMs to develop tailored strategic messaging for each vocation that maintains alignment with the Autocar core value proposition.
• Analyze vocational markets to identify addressable market that can be targeted and acquired via effective lead generation.
• Support inside sales teams to grow sales by ensuring brand value is effectively communicated, and by improving brand experience for inside sales customers.
• Collaborate with the Vocational GMs and the Marketing team to develop and implement marketing strategies from ideation through deployment to create sales growth across all vocations.
• Design, manage, and measure marketing campaigns across various channels as needed, including websites, social media, and email marketing.
• Analyze marketing analytics and data to measure campaign performance and identify areas for improvement.
• Ensure that marketing strategies are aligned to organizational KPIs.
• Explore and integrate new digital technologies and tools into the marketing strategy toolbox to stay ahead of industry trends.
• Grow digital brand awareness for Autocar to support complementary sales channels.
• Design and manage an effective sales training program to ensure sales personnel is enabled to achieve sales targets while communicating Autocar's value proposition.

Requirements

• Minimum 10+ years of sales and marketing experience, including 5+ years in a team leadership position.
• Ability to anticipate, set, execute, and manage priorities, resources, goals, and projects.
• Demonstrated, measurable success in launching digital campaigns to achieve business growth for multiple product categories.
• Bachelor's degree required; MBA or other relevant advanced degree preferred.

Nice-to-haves

• Experience in team leadership, sales support, marketing strategy design and execution, customer acquisition, and marketing performance measurement and reporting.

Benefits

• Attractive compensation and benefits package, including base salary.
• Medical/dental/vision insurance.
• 401K plan.