About the position
The Manager, HCP Marketing is responsible for developing and executing clinically focused marketing strategies to support the education, adoption, and effective use of Fresenius Medical Care's portfolio of home dialysis, in-center dialysis (including high-volume hemodiafiltration [HVHDF]) and acute care systems in the U.S. marketplace. This high-visibility role bridges clinical insight and marketing execution, ensuring that programs, materials, and campaigns reflect strong clinical relevance and align with commercial goals. Reporting to the Director, HCP Marketing, this individual works closely with cross-functional partners-including Clinical Education, Medical Affairs, Product Management, Patient Marketing, and Sales-to deliver clinically accurate, engaging, and compliant marketing content that supports product and therapy understanding and adoption among healthcare professionals (HCPs).
Responsibilities
- Support go-to-market efforts for product launches
- Develop clinically driven messaging that communicates the therapeutic benefits, safety, and efficacy of dialysis therapy to HCPs.
- Translate clinical data and evidence into impactful marketing tools, training resources, and field enablement materials.
- Create value propositions that communicate clinical benefits, economic value, and patient-centered impact, tailored to physicians, nurses and other HCPs.
- Collaborate with Clinical teams and Medical Affairs to ensure accuracy, relevance, and alignment with treatment protocols and regulatory standards.
- Coordinate with Product Marketing, Value Stream, and the Commercialization team to create engaging launch campaigns.
- Position and promote the value of Fresenius Medical Care's ecosystem solutions and offerings
- Assist with the development of segmentation, targeting, and positioning strategies for HCP customers
- Develop and execute HCP-facing strategies to support product launches, therapy education, and clinical training initiatives by leveraging digital, print, social media, email, video, events, and field engagement.
- Monitor the performance of HCP marketing initiatives and recommend improvements to enhance engagement.
- Analyze barriers to adoption (perceptual or otherwise) and develop actionable, impactful plans to address these misconceptions.
- Partner with Sales and field-based clinical teams to gather feedback and refine marketing tools.
- Collaborate with Patient Advocacy to create meaningful content to help enhance HCP-to-patient conversations and foster patient-centric approaches to the dialysis journey.
- Contribute to the development of educational campaigns, symposia, webinars, and materials tailored to clinical and professional audiences.
- Liaise with Strategic Accounts, Patient Marketing and Sales Training, on tactics to grow adoption and patient volumes
- Promote nephrology nurse education and training opportunities in conjunction with Clinical Education
- Maintain HCP commercial and product websites for in-center products
- Ensure all materials are reviewed and approved through appropriate regulatory and medical review processes.
Requirements
- Bachelor's degree in Life Sciences, Business, Marketing, Nursing or a related field desired.
- 3+ years of clinical or healthcare marketing experience. Experience in medical devices, diagnostics or pharmaceuticals is desirable.
- Experience translating clinical data into marketing materials for healthcare professionals.
- Capital equipment experience desirable.
- Strong collaboration skills and experience working with Clinical, Medical Affairs, and Regulatory teams.
- Proven ability to develop clinically relevant content that drive product understanding and adoption.
- Strong project management, communication, and analytical skills.
- Excellent written and verbal communication skills with keen attention to accuracy and compliance.
- Understanding of FDA promotional guidelines and medical-legal review processes.
- Analytical mindset and ability to interpret clinical data and apply insights to marketing strategy.
- Comfortable working independently in a fast-paced, highly regulated healthcare environment.
