Head of Brand Marketing

IPSY•Los Angeles, CA

13h•$225,000 - $275,000•Hybrid

About The Position

IPSY is entering a new phase of growth and differentiation. With renewed member momentum, evolving product offerings, and a beloved brand with cultural equity, we are seeking a Head of Brand Marketing to help shape what comes next. This role sits at the center of the brand ecosystem—a strategist and orchestrator who sets the brand strategy across IPSY’s full portfolio (Original, Extra, Ultimate, Beauty Boost, and Commerce) and works seamlessly across channels and stakeholders to bring it to life. Reporting to the Chief Marketing Officer, the Head of Brand Marketing will own IPSY’s brand expression end to end, ensuring our storytelling is cohesive, culturally relevant, and directly connected to growth. You will lead a team across brand strategy, marketing operations, editorial, and partnerships, including ownership of IPSY’s editorial voice, which has recently moved into this function to strengthen brand authority and storytelling. This is a rare opportunity to steward an iconic brand at an inflection point—maintaining deep relationships with a loyal member base while ushering in the next generation of beauty consumers. The Head of Brand Marketing is ideally based in Los Angeles, with a hybrid schedule of 2 days per week in our Santa Monica office with the team.

Requirements

Strategic Brand Leader: Proven experience stewarding and scaling a consumer brand, ideally within a retail or subscription-based business.
Brand Storyteller: A compelling narrative-builder with a track record of building culturally relevant brands that people genuinely love.
Strong People Manager: Demonstrated success leading and developing large, cross-functional brand teams with clarity and empathy.
Growth-Oriented Thinker: Comfortable connecting brand strategy to measurable business outcomes, especially organic growth and lifecycle impact.
Cross-Functional Operator: Skilled at navigating complexity and influencing without authority across marketing, growth, product, creative, and partnerships.
Culturally Fluent: Deep understanding of beauty, lifestyle, and cultural trends—and how to translate them into meaningful brand moments.
Change Leader: Energized by inflection points and excited to help evolve a well-known, well-loved brand for its next chapter.
Executive Presence: Trusted partner to senior leadership, able to clearly articulate trade-offs, priorities, and brand decisions.

Nice To Haves

Editorial Mindset (Plus): Experience in editorial, content, or publishing environments is a strong plus; a deep appreciation for voice, point of view, and authority is essential.

Responsibilities

Act as the Brand Strategist at the Center: Serve as the connective tissue across product, growth, creative, PR, social, partnerships, and editorial—setting strategy and ensuring execution is aligned and focused.
Evolve and Steward the IPSY Brand: Define and champion a clear, differentiated brand POV that remains culturally relevant as the business grows and diversifies.
Orchestrate Brand Expression End to End: Ensure consistency and excellence across campaigns, PR, content, social, partnerships, and editorial—bringing fewer, bigger, higher-impact brand moments to life.
Lead PR Strategy: Own IPSY’s PR strategy in close partnership with our agency, shaping narratives that drive buzz, credibility, and brand love.
Make Brand a Growth Lever: Partner with Growth and Lifecycle teams to connect brand marketing to acquisition efficiency, resubscription, retention, and LTV—especially as organic growth becomes increasingly important.
Build a Distinct Editorial Voice: Establish IPSY as a trusted beauty authority with a recognizable voice—similar to how top beauty publications are known—covering not just what we sell, but what our community cares about.
Drive Cultural Relevance: Identify and activate the right cultural moments, trends, and partnerships that keep IPSY feeling intentional, modern, and culturally fluent.
Lead and Develop the Team: Manage and inspire a tenured, high-performing brand team with clear accountability, strong operating rhythms, and a shared vision.
Set Standards and Clarity: Create decision frameworks, principles, and guardrails that improve speed, focus, and quality of execution across brand initiatives.