About The Position

In this pivotal leadership role, you will play a crucial part in shaping our partner's brand narrative and strategy. Your core responsibility will be to define the brand's presence in various cultural contexts, ensuring the message resonates with diverse audiences. You will steer a talented team and partner closely with creative and media professionals to elevate awareness and engagement. This position offers the opportunity to make a lasting impact within a fast-growing organization dedicated to democratizing communication. As you lead the initiative, your strategic acumen will drive sustainable brand growth across multiple channels.

Requirements

  • 8 to 12 years of experience in brand or integrated marketing
  • Proven leadership in scaling brand platforms
  • Experience leading large-scale brand campaigns
  • Strong media strategy understanding and channel integration
  • Ability to manage creative and media agencies effectively
  • Strategic thinker focused on long-term growth and efficiency
  • Cross-functional collaboration skills across multiple departments
  • Culturally fluent and capable of engaging with diverse communities
  • Experience in consumer technology or subscription businesses preferred
  • Comfortable with high visibility in a scaling environment

Nice To Haves

  • Experience in consumer technology or subscription businesses preferred

Responsibilities

  • Own and evolve brand positioning and messaging architecture
  • Champion cultural platform embodying autonomy and flexibility
  • Ensure execution aligns with brand messaging pillars
  • Lead cross-channel execution of brand campaigns
  • Define brand media channel strategy and investment approach
  • Partner closely with creative teams to ensure cohesive brand representation
  • Identify cultural moments and partnerships to reinforce brand positioning
  • Manage external partners including PR and media agencies
  • Establish partnerships with internal teams for cross-functional alignment
  • Operationalize brand measurement across various metrics
  • Manage brand budget, developing annual investment strategies

Benefits

  • Free phone service
  • Strong work-life balance
  • Flexible work arrangements (remote or office)
  • Employee stock options
  • Unlimited vacation policy
  • 12 paid holidays per year
  • Competitive salary
  • Comprehensive health, dental, and vision benefits
  • Short-term and long-term disability coverage
  • $750 annual wellness benefit
  • Retirement matching options (401K and RRSP)
  • Parental leave for eligible employees
  • Opportunities for learning and development
  • Company-wide off-site events and team gatherings
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