Head of Digital Experience

Wpromote

3d • $170,000 - $200,000 • Remote

About The Position

Wpromote is targeting a forward-thinking Head of Digital Experience to lead and scale our website, CRO, and technical account management capabilities. This role sits at the intersection of engineering, performance, and customer experience, overseeing the team responsible for designing, building, optimizing, and maintaining high-performing digital experiences for our clients.

Reporting to the SVP, Earned & Owned Media, this leader will manage a team of digital experience professionals and oversee nearshore development partners. We’re looking for a systems-minded builder — someone with deep roots in development, architecture, and web operations — who can elevate our technical standards, drive scalable processes, and connect digital experience work directly to performance outcomes. This is a leadership role for someone who thrives on improving systems, strengthening engineering rigor, and raising the bar on how digital experiences contribute to measurable growth.

Requirements

• Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
• Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
• Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
• Establishing clear delivery standards and quality benchmarks across engagements
• Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
• Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
• Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
• Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
• Building scalable workflows, QA processes, and documentation standards across internal and external teams
• Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
• Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
• Acting as the senior technical escalation point for complex client engagements
• Ensuring delivery excellence across timelines, budgets, and performance expectations
• Formalizing post-launch performance reviews that connect experience decisions to business outcomes
• Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
• Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
• Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
• Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

Responsibilities

• Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
• Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
• Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
• Establishing clear delivery standards and quality benchmarks across engagements
• Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
• Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
• Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
• Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
• Building scalable workflows, QA processes, and documentation standards across internal and external teams
• Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
• Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
• Acting as the senior technical escalation point for complex client engagements
• Ensuring delivery excellence across timelines, budgets, and performance expectations
• Formalizing post-launch performance reviews that connect experience decisions to business outcomes
• Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
• Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
• Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
• Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 1-10 employees