About the position
Renuity is seeking a dynamic and results-driven Head of Face-to-Face Marketing to lead and scale our direct, in-person marketing efforts. This leader will oversee three core verticals: Retail Marketing, Event Marketing, and Canvass Marketing, with a primary focus on driving qualified lead generation and ensuring marketing cost goals are achieved. As the strategic owner of F2F marketing, you’ll build and lead high-performing teams, develop scalable programs, and collaborate cross-functionally internally to support revenue growth. As the leader of this department, you will also maintain strategic partnerships with Retailers such as Home Depot, Costco, Sam’s Club, and BJ’s Wholesale Club as well as actively seeking new partnerships in the territory to expand lead generation capabilities. This is a critical leadership role with a direct impact on revenue growth and market presence.
Responsibilities
- Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals
- Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards
- Collaborate with TA team on recruitment and directly oversee training process of field staff to ensure success of new-hires and reduce turnover rates
- Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution
- Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution
- Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost
- Work closely with Call Center, Sales, Operations, and Brand teams to align messaging, targets, and customer experience
Requirements
- At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high ticket B2C)
- Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
- Data-driven, with experience using analytics to drive decisions and performance
- Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale
- Strong operational mindset with experience building scalable processes and systems
- Excellent leadership, communication, and cross-functional collaboration skills
- Willingness to travel as needed to support field teams and campaigns
- Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation
- Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution
- Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events
Nice-to-haves
- Spanish
Benefits
- Full benefits package including health, vision, dental and 401k match up to 6%
- PTO and holidays
- Career Advancement
- Medical insurance (PPO plans), vision insurance, dental insurance, voluntary life insurance, and disability insurance (STD, LTD), Accident Insurance, Critical Illness Insurance, Hospital Indemnity Insurance
- Healthcare Flex Spending Account, Dependent Care Flex Spending Account
- 401k Matching
