Head of Growth + Performance Marketing

Daydream • New York, NY

1d

About The Position

Daydream is the first chat-based shopping agent built exclusively for fashion. Designed to redefine how people search and discover fashion, Daydream offers a personalized, conversational experience powered by advanced AI and natural language understanding.
Backed by top-tier investors including Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures, our team is committed to shaping the future of shopping.
At Daydream, growth is a system, not just marketing spend. The Head of Growth + Performance Marketing will own the experimentation engine that drives how new users discover, try, and adopt Daydream. This includes designing and running rapid experimentation across acquisition channels, messaging, creative, and product entry points to continuously improve growth.
This role sits at the intersection of performance marketing, brand marketing, creative testing, AI-driven content generation, and product growth. We believe performance improves when acquisition, messaging, and the product experience are optimized together. You will be responsible for building and operating the systems that allow us to continuously test, learn, and scale what works.
This role requires both strategic ownership and hands-on execution. You may run campaigns directly, manage agency partners, work with internal creative resources, social channels and partner closely with product to improve conversion and activation.

Requirements

• Experience leading performance marketing programs where experimentation and creative testing were central to driving growth.
• Strong understanding of how media buying, ad creative, landing pages, and product experience work together to acquire and activate users.
• Track record of scaling consumer products through data-driven experimentation and rapid learning cycles.
• Comfort owning growth outcomes while operating in a hands-on way — jumping into ad platforms, reviewing creative, analyzing performance data, or running tests when needed.
• Strong judgment about where to allocate spend, what experiments to prioritize, and when to scale what’s working.
• Experience managing agencies or external partners while maintaining clear ownership of results.
• Ability to translate performance data into clear insights and actionable next steps, and communicate them clearly across marketing, product, and leadership teams.

Nice To Haves

• Experience working cross-functionally with product and design teams to improve conversion, onboarding, or activation is a plus.
• Direct media buying experience is a plus.
• Familiarity with AI tools that accelerate creative production, analysis, or experimentation.

Responsibilities

• Own Daydream’s growth experimentation engine — how we test messaging, creative, audiences, channels, and product experiences to drive user acquisition and activation.
• Lead performance marketing strategy across key channels including paid social, search, and emerging platforms. You may execute campaigns directly or manage agency partners depending on the situation.
• Build and manage a high-volume creative testing program, leveraging internal resources, agencies, and AI tools to rapidly generate and test creative variations in order to quickly learn what resonates.
• Partner closely with product and design teams to optimize the full acquisition funnel — from ad creative to landing page to onboarding and activation inside the product.
• Use modern AI tools and automation to accelerate growth experimentation — generating creative variations, testing messaging, analyzing performance data, and rapidly iterating on what works.
• Translate performance data into clear insights and new experiments. You should be able to quickly identify patterns in messy data and turn them into the next round of tests.
• Create a structured testing process that allows the company to learn quickly while scaling what works.
• Serve as the central point connecting marketing performance, creative development, and product growth.
• Help shape Daydream’s broader growth strategy by identifying new channels, messaging opportunities, and product improvements that drive adoption.

Benefits

• Competitive salary, equity and benefits (medical, dental, vision, 401k, etc.)
• Flexible vacation and remote working
• The opportunity to be part of a groundbreaking, AI-focused company.
• Collaborative work environment with a team of talented, fun-loving individuals.
• Opportunity to learn and grow in your career while shaping the future of fashion, shopping and technology.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed