Head of Growth

SuperSummary • Chicago, IL

20h • Remote

About The Position

SuperSummary is looking for an experienced, data-driven Head of Growth to join our leadership team and take full ownership of growth marketing and product-led growth across our business. Reporting directly to the CEO, you will be the strategic and operational leader responsible for driving subscriber acquisition and retention across both our website and mobile app.
This role spans the full spectrum of growth: performance marketing across Google Ads, Meta, Apple Search Ads, and TikTok; SEO strategy in close partnership with our content and data teams; lifecycle marketing including email and app engagement campaigns; partnerships and affiliate programs; and referral and virality initiatives. You’ll also partner closely with our Head of Product on funnel experimentation, pricing and packaging strategy, and conversion optimization.
The ideal candidate brings deep experience building and scaling growth engines at B2C subscription or content-driven businesses. You’re as comfortable diving into data, predictive models, and user research as you are developing creative strategy and managing agency relationships. You have a strong point of view on how AI can be leveraged to accelerate creative production, campaign analysis, and strategic decision-making — and you’re eager to put that into practice.

Requirements

• 7+ years of growth marketing experience, with significant time in leadership roles at high-growth B2C subscription or content-driven businesses
• Proven track record of building and scaling growth engines across both paid and organic channels, including hands-on expertise with Google Ads and Meta Ads
• Deep experience with SEO strategy, lifecycle marketing (email, push, in-app), and referral/virality programs
• Demonstrated success scaling consumer products across both web and mobile app platforms while maintaining or improving efficiency metrics
• Significant data analysis experience, including the ability to coordinate with data engineering and data science teams on predictive modeling and advanced analytics projects
• Hands-on experience with analytics and experimentation tools such as Amplitude, GA4, Sprig, and marketing automation platforms like ActiveCampaign
• Experience building and scaling viral consumer apps and websites, with a strong understanding of product-led growth mechanics
• Prior experience sourcing and managing agencies to scale new channels or strategies
• Strong design and copywriting sensibility with the ability to develop effective creative strategies alongside content and product teams
• Demonstrated experience leveraging AI for creative production, campaign analysis, and strategic decision-making
• Experience with creator/influencer-driven marketing strategies and partnership development
• Excellent communicator and collaborative leader who thrives in a fully remote environment

Nice To Haves

• EdTech experience is a strong plus

Responsibilities

• Own the company’s growth strategy end-to-end, setting goals, budgets, and roadmaps to drive subscriber acquisition and retention across web and mobile app
• Serve on the leadership team and report directly to the CEO, providing strategic counsel on growth opportunities and market positioning
• Build, manage, and mentor a growth team that currently includes a Performance Marketing Manager, a Product Manager focused on the conversion funnel, a Social Media Specialist, and a Business Analyst
• Oversee a rigorous experimentation roadmap across channels, campaigns, and the product funnel to continuously identify and scale growth levers
• Manage and optimize paid acquisition across Google Ads, Meta, Apple Search Ads, TikTok, and emerging channels to hit CAC and ROAS targets
• Lead expansion into new ad channels and test new strategies (video ads, influencer and affiliate marketing, creator partnerships) to diversify the acquisition mix
• Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
• Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance
• Own the organic growth strategy, including SEO, in close partnership with our Content and Data teams to determine which titles, topics, and content formats will most drive growth
• Develop and evolve our content strategy to maximize organic discovery and engagement across search and other organic channels
• Build and scale lifecycle marketing programs (email, push, in-app) to improve subscriber engagement, retention, and reactivation
• Develop and execute referral and virality programs, bringing experience from building and scaling viral consumer apps and websites
• Pioneer SuperSummary’s partnerships program, including affiliate relationships and strategic partnerships to expand reach and acquisition
• Partner with the Head of Product and Product team on funnel experimentation, pricing and packaging strategy, and conversion optimization across web and mobile
• Run in-depth analyses on engagement, conversion funnel performance, and A/B test results using Amplitude, GA4, Sprig, and ActiveCampaign to identify opportunities for improvement
• Coordinate with our data engineering and data science teams on predictive modeling and advanced analytics projects to inform growth strategy
• Source and manage agencies when appropriate to scale new channels or strategies
• Report on performance to leadership with clear insights and recommendations for optimization

Benefits

• Work with a distributed, global team in Latin America, Europe, and the US that has been remote-first since 2018
• Competitive salary, benefits, and vacation policy
• Workspace improvement stipend
• Professional development and learning stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed