Copy of Head of Marketing and Strategy

Temporal•New York, NY

About The Position

We are looking for a Head of Strategy & Marketing who is equal parts: Market structure thinker Narrative architect Data-driven strategist Ecosystem operator This is not a “brand marketer” role. This is a strategic leadership position responsible for: Designing and executing go-to-market strategy for a number of business lines and products Owning product positioning within the Solana ecosystem Translating complex on-chain mechanics into compelling narratives Driving validator, protocol, and ecosystem adoption Shaping token positioning and long-term strategic direction Summary: We are seeking a dynamic Head of Strategy & Marketing to drive strategic leadership and innovative marketing initiatives within the Solana ecosystem. This role is pivotal in designing go-to-market strategies, positioning products, and crafting narratives that promote ecosystem adoption and growth.

Requirements

Proven experience in strategic leadership and marketing within the blockchain or technology sector.
Strong understanding of the Solana ecosystem and its components (e.g., validators, MEV, LSTs).
Exceptional narrative crafting and communication skills.
Ability to analyze market trends and ecosystem shifts for strategic advantage.
Experience in driving ecosystem growth and engaging with core crypto-native audiences.
Proficiency in developing and tracking performance metrics and KPIs.
Experience coordinating with legal teams on regulatory-sensitive communications.

Nice To Haves

Experience working with: Solana validators MEV infrastructure LST/LRT ecosystems On-chain liquidity programs
Prior token launch or token incentive design experience
Experience working cross-jurisdictionally (US + offshore structures)
Strong plus: Experience with Solana validators, token launches, and cross-jurisdictional operations.

Responsibilities

Develop and own the company’s GTM strategy across a number of different products
Identify growth vectors within Solana (e.g., restaking, MEV, LSTs, on-chain liquidity programs, token launches)
Anticipate ecosystem shifts
Develop competitive landscape analysis across Solana and cross-chain infrastructure
Articulate the product’s unique value within Solana’s architecture
Build thought leadership around market structure, decentralization, transparency, and capital efficiency
Craft messaging that resonates with: Core crypto-native builders Validators Institutional liquidity providers Token issuers
Shape token positioning and incentive alignment messaging (in close coordination with legal)
Build validator and protocol relationships
Develop measurable ecosystem growth pipelines
Drive adoption metrics (TVL, validator participation, revenue, protocol integrations)
Work closely with BD to convert ecosystem interest into long-term alignment
Oversee content strategy (X, research threads, whitepapers, dashboards, analytics releases)
Launch product announcements and ecosystem campaigns
Coordinate events, conference strategy, and ecosystem presence
Build high-signal thought leadership (not noise)
Define and track performance KPIs
Work with engineering to surface verifiable dashboards
Translate on-chain metrics into market narratives
Monitor validator conversion and retention metrics
Partner closely with General Counsel on: Token communications Regulatory-sensitive positioning Public statements
Ensure messaging aligns with compliance frameworks and avoids unnecessary regulatory risk
Develop and implement go-to-market strategies for diverse business lines and products.
Own and articulate product positioning within the Solana ecosystem.
Translate complex on-chain mechanics into compelling and understandable narratives.
Drive engagement and adoption among validators, protocols, and the broader ecosystem.
Shape the positioning and strategic direction of tokens in collaboration with legal teams.
Conduct competitive landscape analysis within Solana and cross-chain infrastructure.
Build thought leadership on market structure, decentralization, and capital efficiency.
Develop growth pipelines and drive adoption metrics like total value locked (TVL) and validator participation.
Oversee content strategy, launch product announcements, and manage ecosystem campaigns.
Define performance KPIs and ensure visibility into data for informed decision-making.
Collaborate with legal teams to align messaging with compliance and mitigate regulatory risks.