About the position
We’re hiring a Head of Marketing & Creative Strategy to work directly with our founder and lead the full 360 marketing ecosystem: brand, content, ecommerce, community, influencer, PR, and product alignment. You'll own the storytelling, the systems, and the strategy — all while keeping your finger on the pulse of culture and commerce. You’ll bring both the eye and the engine: a visionary who understands aesthetic storytelling, but who also thrives on building strategy, driving performance, and optimizing execution across all marketing channels. You’ll take the creative vision our founder has built over the last decade and scale it through structured marketing, performance insights, community engagement, and next-level execution. This is a brand-led, data-backed, community-driven leadership role — and you’re not afraid to get your hands dirty.
Responsibilities
- Own the full marketing calendar and campaign engine across email (Klaviyo), SMS (Attentive), paid, social, on-site, influencer, and PR.
- Use data from GA4, Shopify, and channel tools to build strategies that convert — while protecting the brand aesthetic.
- Lead lifecycle strategy in partnership with ecomm + retention teams to increase LTV, repeat rate, and product velocity.
- Guide landing page, PDP, and funnel strategies alongside ecommerce team to ensure creative is optimized for conversion.
- Translate the founder’s vision into executable campaigns that perform — both visually and emotionally.
- Own campaign ideation, briefs, photoshoot direction, final asset approval, and creative QA across all platforms.
- Work directly with designers and copywriters to produce polished, high-converting, and on-brand marketing assets.
- Build and protect brand systems and visual consistency across all consumer touchpoints — digital, physical, and community.
- Develop marketing initiatives that drive real community connection — surprise & delight moments, IRL activations, group chat-worthy content, and loyalty-driving programs.
- Lead organic campaigns and storytelling strategies that grow brand love without paid spend.
- Identify brand-right ways to build relationships through DMs, micro-moments, pop-ups, gifting, and experiential events.
- Oversee influencer and gifting strategy — ensuring selects, messaging, and ROI are on point.
- Manage external PR and influencer agencies, aligning on brand voice, product moments, and revenue-driving campaigns.
- Lead all retail and community event strategies — from Aspen to Miami to the bachelorette suite.
- Act as a connective tissue between product, marketing, and ecommerce — aligning on drops, reorders, creative timelines, and merchandising opportunities.
- Translate marketing feedback and customer insights into product assortment recommendations.
- Be a hands-on leader to brand, content, and social team members — mentoring, refining, and guiding daily output.
- Structure creative review cadences with Demi, design, and performance teams to keep velocity high and feedback sharp.
- Manage and lead a team of designers, social media influencers, PR, Editors, photographers and junior brand manager.
Requirements
- 7–10 years of experience in marketing, brand, or content — ideally in a fashion, beauty, or lifestyle DTC brand.
- 3-5 Years of experience managing teams.
- You’ve led brand + performance marketing teams and understand both aesthetics and conversion.
- You’re fluent in Klaviyo, GA4, Attentive, Meta Ads, Social media, Scaling influencer programs, TikTok trends, and Shopify analytics.
- You understand what moves product, what builds brand loyalty, and what turns a post into a moment.
- You’ve worked closely with product, ecommerce, and planning teams to align creative with inventory and drops.
Nice-to-haves
- You’ve worked at brands like Meshki, DISSH, Monday Swimwear, House of CB, or other high-growth digitally native brands.
- You’ve led DAM or creative organization overhauls and cleaned up messy systems.
- You’ve built cross-channel, community-driven programs that deepened brand engagement.
- You’ve scaled a team or taken a brand from scrappy startup to structured success.
- Aesthetic is your middle name, and you dream in subject lines.
Benefits
- Direct strategic partnership with the founder and creative freedom to execute bold ideas.
- Leadership of a fast-growing, female-founded lifestyle brand with deep community roots.
- Opportunity to grow into CMO-level ownership as we scale globally.
- Access to influencer events, product drops, industry networking, and styled shoots.
- Hybrid setup in West LA/Santa Monica, CA, with flexibility based on performance.
- Monthly gifting and product discounts.
