Head of Marketing ONS and LATAM

Study Group•London, CA

11h

About The Position

Lead on the positioning and promotion of Study Group products that meet the needs of international students, help differentiate SG from competitors, grow awareness of the Study Group brand in market and drive student recruitment. Develop a profound understanding of the agents - their needs and wants - to further build highly engaging and regional touchpoints, as well as monitor overall agent satisfaction globally. Further building business cases on the business opportunities and driving them. The role will achieve revenue and profit goals by leading and directing the marketing and communication of the Study Group product portfolio to agents and direct customers in ONS/ LATAM region. This role will be a key member of the Customer Marketing team and contribute to the building of solutions to achieve student recruitment targets and growth plans. It will require autonomous decision-making in partnership with key stakeholder (e.g. Area Directors), empowering the role holder to become a crucial asset for the company

Requirements

Experienced international marketing professional, with demonstrable success working with teams across an organization.
A strong commercially savvy professional with a successful track record in leading the marketing and communication of high value products or services with a long sales cycle into a global marketplace.
Knowledge and understanding of the international student marketplace and the challenges within the education sector.
An understanding of the international business environment and the challenges of working across multiple territories.
Experience of working in a multi-channel and matrix organisation.
Excellent oral communications, personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally.

Responsibilities

Lead on developing the regional strategy to promote a portfolio of products to drive student recruitment and revenue. Leverage on local opportunities and turn them into business growth.
Working in partnership with other marketing teams to develop a deep understanding of the value proposition, pricing and messaging strategy for Study Group products and brands to be promoted across the market.
Leveraging local market and customer insight, ensure the selected strategy utilises the most effective channels and campaigns to effectively connect and engage with prospective students and best promote the value proposition, creating a compelling and engaging customer experience, all resulting in building strong demand for the Study Group products.
Partnership and collaboration with Sales to ensure alignment on key field marketing initiatives to drive student recruitment.
Develop quality relationships and feedback loops with all stakeholders in the business.
Monitor, measure and report on performance for marketing, ensuring budgets are optimised to maximise impact and effect.
Develop a culture which is underpinned by individual accountability, customer focus, collaboration and inclusion.
Engage team in collaborative problem-solving to develop plans or resolve issues.
Ensure all necessary management skills, frameworks, processes, and tools are in place and properly used to develop people capability and run the business effectively.
Reward and recognise employees who contribute to the achievement of Study Group’s business goals both formally and informally.