Head of Marketing

Employee Navigator • Bethesda, MD

9d

About The Position

About Employee Navigator Employee Navigator is a fast-growing, profitable SaaS company that partners with leading insurance carriers, payroll providers, and insurance brokers to help make managing employee benefits and HR a whole lot easier. Our platform simplifies the day-to-day work behind benefits administration, employee onboarding, and other HR tasks. Today, we serve more than 180,000 companies and the leading broker-focused benefits and HR platform in the market. We’re also honored to have been named a Washington Post Top Workplace for six consecutive years. About the Role We’re looking for a Head of Marketing who is a true full-stack marketer. You will work with leadership to set the strategy, lead and mentor a hard-working team, and roll up your sleeves to execute. You thrive on building, iterating, and using data to drive informed decisions. From lead generation activities or paid campaigns to customer marketing or website optimization, you’re equally comfortable thinking big picture as much as you are diving into the details.

Requirements

• 6-10+ years of experience managing a marketing team, leading and scaling product marketing, customer marketing and lead generation.
• An execution-oriented mindset. You roll up your sleeves, make things happen, and push projects across the finish line.
• Solid understanding of B2B markets, with the ability to translate complex product features into meaningful customer benefits.
• Hands-on experience with SEO and basic website management/development.
• Familiarity with marketing operations, database management, and Salesforce (SFDC) campaigns.
• Excellent communication, storytelling, and content development skills.

Nice To Haves

• A working knowledge of WordPress is a plus.

Responsibilities

• Lead, mentor, and develop a high-performing team of marketing professionals.
• Set the vision for lead generation by guiding the team on targeting, segmentation, and campaign priorities, while ensuring alignment with Sales.
• Lead the development of go-to-market plans for new product launches and key product updates.
• Build and scale a customer marketing program that drives retention, expansion, and advocacy.
• Optimize website performance to drive organic traffic and improve conversion rates.
• Deeply understand the personas for the outbound sales use cases and oversee the creation of sales enablement materials, whitepapers, case studies, blog posts, webinars, and other content that communicates the value of our products.
• Develop a video production capability, overseeing creation of client stories, product launches, brand and culture videos to support awareness and engagement across channels.
• Keep a pulse on the latest trends, tools, and best practices in email marketing, and growth strategies to ensure we’re staying ahead of the curve.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed