Head of Marketing – Viya Health

Population Services International • Washington, DC

19h • Remote

About The Position

Welcome to Viya Health! We are a global Femtech company with $40M revenue, building seamless women’s health journeys that connect digital platforms with offline care. With 200+ staff, 95% based in or from the Global South, Viya Health is built on a collection of diverse experiences and capabilities. This diversity is our unique strength. It ensures our ideas are grounded in lived reality, while designed for global relevance. Viya Health is a scalable business proving that purpose and profit can grow together, delivering real outcomes for women, while reshaping the systems around them. Join us! Viya Health believes in women who don’t wait for permission. In quiet strength, loud laughter and choices made from the gut. We believe health should feel good. Not complicate, not clinical, never cold. That care should come to her, wherever she is, whenever she needs it. That progress is personal, and that possibility is power. We are looking for an experienced Product Marketing leader to own the global product marketing and go-to-market strategy for Viya Health’s Women’s Health portfolio. This role is about making great products work in the toughest markets, not the easiest ones. This role is ideal for someone with a strong FMCG or consumer health background who wants to apply world-class product marketing discipline to a mission-driven organization -and who is comfortable rolling up their sleeves in complex, fast-moving environments. You will be accountable for ensuring that products are clearly positioned, launch-ready, commercially viable, and adopted in-market across multiple geographies.

Requirements

• 10+ years’ experience in product marketing, brand, or commercialization, ideally within FMCG, OTC, or consumer health
• Bachelor’s Degree (or international equivalent) in a related field. Equivalent combination of relevant education and experience may be substituted.
• At least 3 years of supervisory experience.
• Proven track record of leading physical product launches across multiple markets.
• Strong grasp of pricing, packaging, channel strategy, and in-market execution.
• Experience working in emerging or lower-income markets, or in complex, fragmented distribution environments.
• Comfortable operating at both strategic and hands-on levels.

Nice To Haves

• Experience in women’s health, reproductive health, fertility, menopause, or wellness, preferred.
• Exposure to regulated products or health-adjacent categories, preferred.
• Experience working in entrepreneurial, scale-up, or purpose-driven organizations, preferred.
• You combine commercial sharpness with mission alignment
• You are pragmatic, adaptable, and comfortable with ambiguity
• You care about building products that people can actually access, afford, and use
• You are motivated by impact - but grounded in execution

Responsibilities

• Own the Physical Product Portfolio
• Lead global product marketing for Viya Health’s women’s health products across multiple life stages.
• Define clear value propositions, claims frameworks, and positioning grounded in consumer insight and market realities.
• Own packaging, claims, and brand architecture execution in line with approved product strategy and regulatory guidance.
• Implement and optimize portfolio architecture to simplify SKUs, reduce complexity, and support scale, in alignment with the approved product portfolio strategy.
• Drive Go-To-Market Excellence
• Lead end-to-end go-to-market strategy for new product launches.
• Develop practical, repeatable launch playbooks, covering: Target segments and use cases; Pricing and affordability ladders; Channel strategy (pharmacy, retail, last-mile, public/private hybrids); and Packaging, labelling, and in-market communication.
• Partner closely with country teams to ensure launches are execution-ready, not just well-designed.
• Build Demand in Complex Markets
• Translate deep consumer and channel insights into effective activation strategies.
• Balance global consistency with local adaptation across diverse LMIC contexts.
• Support commercial teams with clear narratives, sales tools, and training materials.
• Work Cross-Functionally
• Partner with Innovation, Technology, Consumer Experience, Supply Chain, Regulatory and in business teams to bring products to market successfully.
• Ensure marketing input informs product design, packaging, and cost trade-offs, within approved product strategy.
• Build Capability
• Establish product marketing best practices suitable for a lean, resource-constrained organization.
• Build and mentor a small, high-impact team over time.

Benefits

• Apply FMCG-grade product marketing discipline to one of the most important and underserved categories in global health.
• Directly shape how millions of women access essential health products - while building a scalable, commercially sound portfolio for the future.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level