Head of Marketing

Fitt Talent Partners

About The Position

The Head of Marketing owns brand, performance, retention, partnerships orchestration, and the economics of the ecommerce P&L, not just campaigns or channels. You will be explicitly accountable for trade-offs between growth, CAC, LTV, MER, contribution margin, and inventory risk, including the judgment to slow top-line growth when unit economics or operational risk warrant it.. The Head of Marketing acts as the orchestrator of our entire marketing system, connecting science-led brand storytelling, paid and organic acquisition, lifecycle marketing, partnerships, onsite conversion, and experimentation into a single, scalable growth engine. You will be both strategic and hands-on, deeply fluent in data, and skilled at leveraging AI as a throughput and decision-leverage multiplier, increasing testing velocity, insight generation, and execution speed without compromising scientific credibility or brand quality.

Requirements

7–12+ years of experience in digital marketing, with 3+ years owning growth for a DTC or ecommerce brand
Demonstrated success scaling an ecommerce brand from approximately $8M toward $20M+ in annual revenue
Proven ownership of revenue targets and ecommerce unit economics, including CAC, LTV, ROAS, MER, conversion rate, and payback period
Hands-on expertise with at least two core growth engines (e.g., paid social + email/SMS, SEO/content + affiliates, paid search + CRO)
Strong analytical fluency, including GA4, Shopify (or similar ecommerce platforms), attribution tools, and cohort-based analysis
Demonstrated ability to use AI and automation to materially increase testing velocity, insight generation, creative iteration, and execution throughput (e.g., LLMs for analysis/copy, creative generation tools for rapid iteration, and research tools for citation-backed insights in science- and health-adjacent domainsExceptional storytelling and copy instincts, paired with rigorous, data-driven decision making
Experience leading small teams and managing agencies, with a bias toward clarity, accountability, and execution

Nice To Haves

Interest or background in movement science, foot health, balance/fall-risk reduction, rehabilitation, or performance training strongly preferred

Responsibilities

Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets for traffic, AOV, LTV, and contribution margin
Own economic decision-making, explicitly managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV
Own our integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system
Lead hero campaigns, product launches, and seasonal moments, setting campaign architecture, messaging frameworks, and success metrics
Set annual, quarterly, monthly marketing priorities in partnership with the leadership team
Ensure marketing decisions are grounded in both brand strategy and unit economics
Take accountability for core ecommerce P&L levers: traffic, CAC, ROAS, MER, conversion rate, AOV, LTV, and payback period
Lead performance marketing across Meta, Google, Amazon, and emerging channels, setting CAC/LTV targets and managing agencies against outcomes
Own organic growth engines (SEO, content, affiliates, influencers) to reduce long-term reliance on paid media
Oversee lifecycle marketing (email/SMS): onboarding, education, retention, win-back, and cross-sell
Partner with the COO to optimize website UX, merchandising, CRO, landing pages, and SEO, using structured testing and experimentation
Own our brand positioning, voice, and scientific credibility across all touchpoints
Become a subject-matter expert on our products, sensory technology, balance/fall-risk, and performance use cases
Translate complex neurosensory and movement science into clear, compliant, scalable messaging frameworks
Oversee content strategy and calendars across web, email, social, and partnerships
Collaborate closely with Founder on education, thought leadership, and clinical credibility
Lead and develop a lean, high-performing marketing team (social media associate)
Oversee all agency partners (performance, creative, lifecycle, SEO, PR), ensuring alignment and accountability
Define KPI frameworks and dashboards (traffic, CAC, ROAS, MER, LTV cohorts)
Deliver monthly reporting and executive insights, translating data into clear actions and decisions
Oversee the Partnerships Manager and strategic brand relationships
Scale affiliate and influencer programs with a credibility-first lens (clinicians, performance experts, wellness leaders)
Leverage partnerships to extend trust, education, and demand—not just reach
Ensure partnerships reinforce our positioning in balance, movement longevity, and sensory health