About the position
The Head of Marketing at Spekit is a strategic, hands-on leader who blends visionary thinking with data-driven execution. This role requires someone who can effectively lead and inspire teams to achieve their best work in a lean environment. Reporting to the President & COO, Seth McGuire, you'll own the full marketing funnel from demand creation to lead capture, and will champion the integration of AI and analytics into every aspect of marketing. You will deeply understand the business, market dynamics, and evolving B2B buyer behaviors to drive innovative growth strategies that align tightly with sales and product. At Spekit's current scale, this role requires a hands-on, entrepreneurial mindset to build and scale marketing operations, ensuring every investment fuels effective, innovative campaigns.
Responsibilities
- Develop and execute holistic marketing strategies that align with Spekit's overall business objectives and competitive environment.
- Weave a consistent story across all marketing efforts, ensuring strong brand messaging and compelling content.
- Maintain a deep understanding of our ideal customer personas, pain points, and self-serve B2B buyer journeys to tailor marketing tactics accordingly.
- Position Spekit as a thought leader with a robust multi-format content strategy; e.g. blogs, white papers, webinars, podcasts, social media, and interactive content.
- Ensure brand consistency and compelling messaging across all channels, humanizing our B2B approach to foster authentic connections and community.
- Lead data-driven decision making by analyzing CRM, web analytics, campaign performance, and intent data to measure true marketing impact and ROI.
- Build and maintain comprehensive marketing dashboards that provide actionable insights for continuous optimization.
- Foster a culture of experimentation by running small tests, iterating rapidly, and scaling what works.
- Embrace the necessary use of AI in marketing now, but champion the strategic adoption of those tools in the right places.
- Drive a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture.
- Collaborate closely with sales to create content, tools, and insights that directly enable pipeline acceleration and revenue growth.
- Lead high-impact, brand-aligned events that build long-term brand equity while also generating immediate demand.
- Build, mentor, and scale a high-performing marketing team aligned around growth, innovation, and continuous learning.
- Partner with sales, product, customer success, and executives to ensure marketing strategies support company-wide goals.
- Clearly communicate vision, strategy, and results internally and externally with confidence and transparency.
Requirements
- Proven success as a Head of Marketing or senior marketing leader in B2B SaaS, ideally in competitive, fast-growing markets.
- Deep business acumen and strategic thinking with a strong growth mindset.
- Master storyteller and content strategist with experience leading ‘challenger’ positioning.
- Expertise in leading multi-format, multi-channel content programs that resonate with buyers.
- Data-obsessed with the ability to use data from across the funnel to guide decisions.
- Proficiency and practical experience with AI marketing technologies and ethical data usage.
- Expertise in demand generation, lead quality management, and close collaboration with sales teams.
- Exceptional leadership and communication skills, with a track record of building and inspiring teams.
- Strong budget management skills with demonstrated ability to measure and optimize marketing ROI.
Benefits
- 100% paid employee Medical, Dental, Vision, and Basic & Optional Life Insurance.
- Insurance coverage for the whole family, including flexible spending accounts.
- Meaningful equity -- every employee is granted stock options when they walk in the door.
- Flexible Paid Time Off (PTO) policy.
- Hybrid work environment: Casual and open Denver, CO office with the ability to balance your time working from home.
- Catered office lunches in Denver.
- 10 paid holidays days, sick leave, and a 1-week end-of-year company shutdown.
- Paid parental leave.
- L&D stipend that can be used for learning opportunities at your discretion.
