About the position
We’re looking for a Head of Marketing to shape how the world sees, understands, and demands agentic AI in logistics. This is a foundational leadership role—equal parts brand builder, demand driver, and strategic storyteller. You'll partner closely with the CEO and CCO to define our narrative, build a high-leverage marketing engine, and establish Augment as the defining company in AI for logistics.
Responsibilities
- Own positioning & messaging. Craft a clear, bold narrative that educates the market on agentic AI and why Augment is a category-defining platform.
- Drive awareness. Develop earned and owned media strategies that get us in front of operators, decision-makers, and AI-forward logistics leaders.
- Build demand. Partner with Sales to generate a high-intent pipeline across brokerages, 3PLs, and shippers—from mid-market to enterprise.
- Execute ABM. Design and execute full-funnel ABM campaigns that educate, nurture, and convert strategic accounts—aligning directly with Sales to move key targets through the pipeline.
- Define the brand. Shape how Augment looks, sounds, and shows up in the world—from the website to product launches to customer stories.
- Lead content strategy. Publish thought leadership, customer proof points, and product updates that resonate with ops teams and execs alike.
- Own marketing performance. Own and report on metrics across the funnel—from awareness through to SQLs and revenue attribution.
- Scale the function. Hire and manage a lean team (internal + agency), define metrics, and build marketing into a force multiplier.
Requirements
- Have 7–12+ years in B2B SaaS marketing, ideally with some experience at Agentic AI companies.
- High bandwidth executor, hyper organized and resourceful.
- Have led GTM or brand efforts from 0→1 or 1→n at an early- or growth-stage startup.
- Think in narrative arcs, not just campaigns; you can make complex technology simple and urgent.
- Experience building and running ABM programs in partnership with Sales to accelerate deals.
- Thrive in high-context, high-speed environments with product-minded founders and customers.
- Understand the freight/logistics buyer (or are excited to learn fast).
- Are as comfortable writing a homepage headline as you are presenting a pipeline review.
- IC experience building messaging, writing pages, launching campaigns—willingness to roll up your sleeves and execute yourself.
- Experience leveraging AI tools to boost marketing productivity—across copywriting, outreach automation, campaign ops, and beyond.
Nice-to-haves
- Experience marketing AI, SaaS, or logistics tech products.
- Prior startup or zero-to-one GTM experience.
- Experience partnering tightly with sales to close the loop on performance campaigns.
- Familiarity with freight brokerage, 3PL, or logistics workflows.
Benefits
- Competitive Salary + Stock Options
- Comprehensive Health, Vision & Dental Benefits
- Equity in a High-Growth AI Startup
- Flexible Work Environment
- Work on Cutting-Edge AI in a $9T Industry
