About the position
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop — and looking for bold, driven individuals to join us. We're hiring for a Head of Marketing who will be responsible for all aspects of marketing from customer acquisition, growth and campaigns. As part of the ShopBack North America leadership group, you will be working closely with local teams and regional stakeholders to achieve aspirational goals. If you are an experienced, self-motivated, and innovative marketer with strong people management abilities, this could be the role for you.
Responsibilities
- Devise, implement and be accountable for marketing strategy and execution to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital & content marketing and Influencers.
- Be responsible for demand growth and user development funnels on both existing and new business initiatives within ShopBack.
- Provide leadership, coaching and direction to a high-performance team; ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives.
- Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimizations.
- Evaluate and report on campaign performance to relevant stakeholders, including providing regular management reporting to inform the organization's performances.
- Manage marketing budgets, provide accurate ROI forecasting and appropriate investments.
Requirements
- At least 10 years of experience in integrated marketing strategy and in a team management role.
- Experience in eCommerce, payments, B2C marketing, social media, and start-ups is highly valued.
- Has an excellent track record of creating and implementing successful creative marketing campaigns, including all elements of the marketing mix.
- A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems.
- Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritisation back to data.
- Commercial acumen, budget management, and reporting experiences.
- Exceptional leadership and team management skills to achieve outstanding results.
- Strong interpersonal and effective communication skills with an ability to build relationships and communicate effectively at all levels, internally and externally.
- A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes.
- Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
Benefits
- Competitive salaries
- Health and wellness benefits including medical, dental, and vision benefits
- 401(k) with company match
- Employee Stock Option Plan
- Maternity and Parental leave
- Paid Time Off
- Additional Time Off Policy
- Company Holidays
- Employee-focused engagement and development programs
- Individual Development Fund
- Company-sponsored events
