Head of Travel, Transportation, and Logistics Go To Market

ServiceNow•Philadelphia, PA

18h•Remote

About The Position

The Area Vice President (AVP), Travel, Transportation & Logistics (TTL) Go To Market – Global is an executive leadership role responsible for defining, building, and scaling ServiceNow’s global GTM strategy for the Travel, Transportation & Logistics industry vertical. This role reports directly into global Industry GTM leadership and operates with endtoend accountability across strategy, execution, and results. This is a netnew industry vertical for ServiceNow, requiring a startup mindset within a global enterprise. The AVP will establish the industry vision, bill of materials, and execution framework while leveraging the global industry operating model and partnering closely with Sales, Product, Marketing, Customer Success, and the Partner ecosystem to drive durable, longterm growth. The TTL industry vertical includes global freight and logistics providers, airlines and aviation services, trucking and ground transportation, rail operators, and cruise and maritime transportation companies. The scope of this role is global, with responsibility for shaping ServiceNow’s market presence, customer engagement strategy, and growth priorities worldwide. This leader will serve as the global executive sponsor and industry authority for strategic TTL customers, engaging directly with Csuite and senior operational leaders to align ServiceNow’s platform capabilities to missioncritical industry outcomes.

Requirements

15–20+ years of progressive leadership experience within Travel, Transportation, Logistics, or Aviation, including senior roles with global scope
Demonstrated success building or scaling a business, vertical, or new market motion within a complex enterprise environment
Proven ability to engage, influence, and advise Csuite and senior operational executives
Deep understanding of global transportation networks, operational complexity, assetintensive operations, workforce dynamics, and customer experience
Experience operating effectively in a highly matrixed, global organization, leading through influence rather than authority
Exceptional executive communication skills—strategic, concise, and outcomeoriented
Willingness to travel globally 25–50%
Bachelor’s degree required

Nice To Haves

Direct operator or leadership experience at a global logistics company (e.g., FedEx, UPS, DHL or similar) or a commercial airline
advanced degree preferred

Responsibilities

CustomerFocused Pipeline Development
Introducing and educating executives and senior industry leaders to ServiceNow through executive briefings, customer advisory engagements, and participation in global industry events.
Partnering with account teams to advance pipeline by embedding deep Travel, Transportation & Logistics industry expertise into customer strategy and engagement.
SalesOriented Pipeline Progression
Partnering with global and regional Sales leadership to drive pipeline creation, progression, and closure across priority TTL accounts.
Embedding industry expertise into account strategy, deal qualification, and executive pursuits to accelerate complex, multistakeholder sales cycles and contribute materially to revenue growth.
Partner Development & Execution
Defining and leading the global partner strategy for the TTL vertical, prioritizing system integrators and industry specialists that accelerate customer outcomes.
Establishing joint GTM motions that strengthen vertical credibility, delivery capability, and cosell effectiveness.
Analyze, Drive & Report on the Business
Owning analysis and reporting of the global TTL business, including pipeline health, growth trends, strategic opportunities, and KPI impact.
Using data and insights to prioritize investments, guide execution, and drive accountability across a highly matrixed organization.
Industry Strategy & Leadership Development
Owning the global industry strategy for Travel, Transportation & Logistics, including industry segmentation, value propositions, and multiyear growth priorities.
Building the industry narrative, executive messaging, and differentiated point of view grounded in deep operational understanding.
Operating with a builder’s mindset by establishing repeatable playbooks, scalable motions, and governance models as the vertical matures, while influencing product strategy and industry solution investment in partnership with Product and Engineering leadership.